Is z palette profitable to sell on Amazon United States?

The niche generates $170K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (46/100).

How competitive is the z palette niche?

16 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in z palette?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.1%.

When does demand for z palette peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the z palette niche?

Listings span $5.02–$25.81; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.

z palette

Skip it

Soft demand (-5.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Great410.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.28

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.02–$25.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Okay$170K

$170K/yr · 373K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, z palette is a $170K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

z palette market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $130K–$163K; units × avg price
Conversion rate: 2.8%
Avg BSR: #204
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.0%
Avg brand age: 41 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

13%

Allwon35%
UDTIP17%
AJLTPA14%
SZDYM9%
Fillwie7%
Z Palette5%
Open — no brand owns it (10 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top z palette search terms

magnetic makeup palette50K/yr +5.3%2.3% conv.
magnetic eyeshadow palette44K/yr -7.0%2.5% conv.
empty makeup palette40K/yr -1.9%0.9% conv.
magnetic palette38K/yr -3.6%2.1% conv.
magnetic makeup palette empty40K/yr -24.1%2.6% conv.
empty eyeshadow palette27K/yr -7.2%0.9% conv.
z palette23K/yr -19.5%2.0% conv.
empty magnetic makeup palette13K/yr -0.3%1.6% conv.
magnetic eyeshadow palette empty22K/yr -12.3%2.7% conv.
magnetic pallets for makeup18K/yr -22.8%2.1% conv.

All search terms

Top z palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Allwon Magnetic Palette Mermaid Empty Makeup Palette with Mirror and 20Pcs Adhesive Empty Palette Metal Stickers for Eyeshadow Lipstick Blush Powder

Allwon$10.004.7★3,450 rev

Allwon Empty Magnetic Plastic Eyeshadow Makeup Palette with 15Pcs Adhesive Empty Palette Metal Stickers for Eyeshadow Lipstick Blush Powder

Allwon$9.984.4★856 rev

SZDYM Strong 4 Layers Empty Magnetic Palette Book Palette+1pcs Makeup Depotting Spatula+50pcs Round Metal Stickers+50pcs Square Metal Stickers

SZDYM$25.634.4★237 rev

UDTIP 2 Pack XL large Magnetic Makeup Palette with Clear Top Empty Cosmetics Pan Dispensing Storage Box with 40pcs Metal Sticker for DIY Eyeshadow Lipstick Blush Powder- 9.25 x6.57

UDTIP$21.054.6★146 rev

Large Double Layer Book Shape Empty Magnetic Eyeshadow Makeup Palette with Mirror and 20pcs Adhesive Stickers Sliver Stars Cover Fits Standard and Deep Pans (Not Included Eyeshadows)

UDTIP$19.414.5★65 rev

Newest

by launch date

2Pcs Empty Magnetic Makeup Palette Empty Eyeshadow Blush Powder Dispensing Storage Box Rectangular Cosmetics Tavel Storage Box for DIY Cosmetics Lipstick Blush Powder (4.69 x 2.48)

Apojgitn$6.967 rev

7mo ago

Fillwie Black Refillable Magnetic Makeup Palette Empty Medium

Fillwie$12.31219 rev

1y ago

Large Double Layer Book Shape Empty Magnetic Eyeshadow Makeup Palette with Mirror and 20pcs Adhesive Stickers Sliver Stars Cover Fits Standard and Deep Pans (Not Included Eyeshadows)

UDTIP$19.4165 rev

1y ago

Empty Lipstick Palette 2 Pieces Empty Makeup Palette Empty Lipstick Box Portable Eyeshadow Pan DIY Eyeshadow Powder Blush Lipstick Palette Dispensing Storage Boxes Transparent Container

Trinkrittey$5.0260 rev

1y ago

Snowso Large Empty Magnetic Eyeshadow Palette with Clear Top Travel Makeup Organizer with 40Pcs Adhesive Metal Stickers For DIY Your Own Powder Palette (Large Palette - 7.87x5.51)

Snowso$13.70113 rev

1y ago

What buyers say about z palette

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“This fit them perfectly well”

Quality-Overall17%

“Theyre well made”

Advertised Vs Actual Product9%

“As advertised”

Color9%

“Love this palette”

Value For Money5%

“Great value”

Storage Capacity5%

“Easy store”

Ease Of Use5%

“Easy to use”

Efficiency4%

“Works great”

Compactness2%

“Cute, compact makeup case”

Durability2%

“Very durable and travel-friendly”

What buyers complain about

Size-Overall16%

“Theyre big”

Quality-Overall6%

“Cheap”

Value For Money6%

“This product is not cheap”

Strength5%

“These arent the sturdiest pallets”

Ease Of Use5%

“Lacks Practicality and Convenience”

Weight Heavy5%

“TOO HEAVY on its own”

Magnetic Strength/Adsorption5%

“I received a used one with no magnetic stickers”

Ease Of Cleaning4%

“TOO MESSY TO BOTHER WITH”

Adhesion/Stickiness4%

“Wish the backing was a little bit for sticky/tacky”

Balance/Stability3%

“aren't stable in the case”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product7%

Magnetic Strength/Adsorption5%

Weight Heavy3%

Functionality-Overall3%

Defective Material/Parts3%

Adhesion/Stickiness2%

Material Quality2%

Quality-Overall2%

Product Condition1%

Common questions

Is z palette profitable to sell on Amazon United States?: The niche generates $170K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (46/100).
How competitive is the z palette niche?: 16 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in z palette?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.1%.
When does demand for z palette peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the z palette niche?: Listings span $5.02–$25.81; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.

z palette

z palette market data

Competition & brand share

Demand & seasonality

Top z palette search terms

Top z palette products on Amazon

Top sellers

Newest

Trending

What buyers say about z palette

What buyers love

What buyers complain about

Top return reasons

Common questions

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