Z Palette

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

373K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

2.8%

Market size, estimated

$170Ka year

Peak month

December1.3× the quietest month

Top search term

magnetic makeup palette50K searches a year

Listings sell for $16.28 on average, from $5.02 to $25.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.28 that is $2K to $4K a year per listing.

Average price

$16.28inside the $15 to $100 sweet spot

Price range

$5.02–$25.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

4.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #204 within Makeup Palettes. It carries 411 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#204in Makeup Palettes

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

411per listing

Listings tracked

36

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months