How competitive is the Yy Lash Extensions niche on Amazon United States?

7 brands and 9 sellers compete in Yy Lash Extensions on Amazon United States. The top 5 Yy Lash Extensions products take 42% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Yy Lash Extensions?

Yy Lash Extensions buyers on Amazon United States complain most about Add-Ons/Attachments, Quality-Overall, Eyelash Quality, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Yy Lash Extensions niche?

Yy Lash Extensions sells for $14.68 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $5.96–$35.74. The average incumbent carries 1,291 reviews — the moat a new listing must climb.

Yy Lash Extensions

brand-locked demand (top 5 brands take 97% of clicks) — Yy Lash Extensions doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48

This niche Category average · 10,978 niches

Is Yy Lash Extensions profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yy Lash Extensions is a $72K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Yy Lash Extensions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 3.3% of searches end in a purchase.

$72K

revenue / yr

Units sold / yr6K

Search volume / yr+1.5%150K

Conversion rate3.3%

Avg price$14.68

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 9

Top-5 product click share42%

Open market3%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 47 products

Top Yy Lash Extensions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NAGARAKU 5D W Shape Eyelash Extension Supplies Natural Soft Volume 0.07mm D curl 8-15mm Mix Premade Fans Faux Mink Matte Black Cluster Easy Fanning False Lashes

Price: $13.74
Rating: 4.4/5
Reviews: 239
Age: 4y ago

NAGARAKU YY Lash Extensions 0.07 D Curl 8-15mm Mix 4D Premade Fans Black

Price: $9.52
Rating: 4.7/5
Reviews: 2,073
Age: 6y ago

TDANCE YY Lash Extensions Premade Volume Eyelash Fans YY Lashes Matte Black W Lashes Extensions(YY-C-0.07 8-15 mm)

Price: $8.78
Rating: 4.7/5
Reviews: 448
Age: 3y ago

VAVALASH Y Lash Extensions D Curl 0.05mm 8-15mm Mix Tray Easy Premade Volume 4D Fans Eyelash Extension YY Type Natural Volume Lashes Extension Soft Matte Black Lashes (YY-0.05-D-8-15mm)

Price: $8.80
Rating: 4.7/5
Reviews: 960
Age: 4y ago

NAGARAKU Individual Lash Extensions 0.15 D 7-15mm Mix For 1:1 Classic

Price: $9.18
Rating: 4.5/5
Reviews: 4,818
Age: 5y ago

Newest

by launch date

NAGARAKU Premade Anime Spire Fans Lashes 0.07 D Curl 8-15mm Mix Spikes

Price: $9.94
Rating: 4.3/5
Reviews: 48
Age: 1y ago

NAGARAKU Luxury Collected Individual Classic Lashes 0.05 C 7-15mm Mix

Price: $10.50
Rating: 4.2/5
Reviews: 16
Age: 1y ago

Lash Extensions YY Eyelash Extensions 0.07mm Thickness D Curl Lashes Mix 8-15mm YY Lashes Soft Lash Trays Pesta as Pelo a Pelo Natural Matte black False Eyelashes Individual Lashes(YY-0.07-D 8-15mm)

Price: $7.93
Rating: 4.4/5
Reviews: 568
Age: 2y ago

NAGARAKU Classic Individual Bottom Lash Extensions 0.10 J 5-8mm Mix Black

Price: $9.12
Rating: 4.5/5
Reviews: 4,818
Age: 2y ago

VEYES INC YY Lash Extensions Tray C/D curl 9-15mm Mixed Length Premade Volume Eyelash Fans Professional Lash Extension Supplies Matte Black(5D-W 0.07 D-curl 9-15mm)

Price: $10.09
Rating: 4.5/5
Reviews: 262
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

NAGARAKU67%
VAVALASH16%
TDANCE10%
CURACORO2%
Kolybel2%
VEYES INC2%
Open — no brand owns it (1 brand, 1%)

Yy Lash Extensions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR3.3%Products47Brands7Top 5 Brands97%OOS Rate2.1%Rating4.6★Reviews1,291Avg BSR#512

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Yy Lash Extensions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nagaraku lash extensions55K/yr -6.1%1.6% conv.
yy lash extensions26K/yr +5.5%4.8% conv.
nagaraku18K/yr +11.0%0.9% conv.
pestaas nagaraku18K/yr -9.2%1.5% conv.
yy lashes13K/yr +17.9%4.4% conv.
y lashes5K/yr +51.8%6.2% conv.
y lashes extensions8K/yr -27.3%5.3% conv.
nagaraku lashes4K/yr +42.2%1.1% conv.
pestaas pelo a pelo nagaraku4K/yr +5.5%0.8% conv.

What reviews say buyers love and hate about Yy Lash Extensions

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall30%

“Everything feels well-made”

Eyelash Quality25%

“The lashes a good”

Hair Styling8%

“have a consistent look”

Ease Of Use5%

“Still usable and practical”

Soft Feel5%

“Use these for my clients u can have multiple uses for these they are very soft with a perfect curl great quality”

What buyers complain about

90% of reviews

Add-Ons/Attachments30%

“Bad Attachment”

Quality-Overall30%

“Poor quality”

Eyelash Quality10%

“Doesn't attach well to the lashes”

Ease Of Application10%

“they are not easy to apply”

Thickness10%

“Very thin”

Yy Lash Extensions return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

18%

2Quality-Overall

13%

3Eyelash Quality

11%

4Adhesion/Stickiness

10%

5Defective Material/Parts

Common Yy Lash Extensions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yy Lash Extensions 45/100 on Amazon United States — Skip it. The niche generates $72K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.