Is yy lash extensions profitable to sell on Amazon United States?

The niche generates $72K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).

How competitive is the yy lash extensions niche?

7 brands and 9 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in yy lash extensions?

Top complaints mined from reviews: Add-Ons/Attachments, Quality-Overall, Eyelash Quality. The return rate is 0.4%.

When does demand for yy lash extensions peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the yy lash extensions niche?

Listings span $5.96–$35.74; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 1,291 reviews — the moat a new listing must climb.

yy lash extensions

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.68

avg listing price — sweet spot $15–$100

Price range

Good$5.96–$35.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,290.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 150K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, yy lash extensions is a $72K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

yy lash extensions market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $73K–$88K; units × avg price
Conversion rate: 3.3%
Avg BSR: #512
Page quality: 0%
Prime: 100%
Sponsored: 49%
Out of stock: 2.1%
Avg brand age: 36 months
Avg seller age: 221 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

NAGARAKU67%
VAVALASH16%
TDANCE10%
CURACORO2%
Kolybel2%
VEYES INC2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +1.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top yy lash extensions search terms

nagaraku lash extensions55K/yr -6.1%1.6% conv.
yy lash extensions26K/yr +5.5%4.8% conv.
nagaraku18K/yr +11.0%0.9% conv.
pestaas nagaraku18K/yr -9.2%1.5% conv.
yy lashes13K/yr +17.9%4.4% conv.
y lashes5K/yr +51.8%6.2% conv.
y lashes extensions8K/yr -27.3%5.3% conv.
nagaraku lashes4K/yr +42.2%1.1% conv.
pestaas pelo a pelo nagaraku4K/yr +5.5%0.8% conv.

All search terms

Top yy lash extensions products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NAGARAKU 5D W Shape Eyelash Extension Supplies Natural Soft Volume 0.07mm D curl 8-15mm Mix Premade Fans Faux Mink Matte Black Cluster Easy Fanning False Lashes

NAGARAKU$13.744.4★239 rev

NAGARAKU YY Lash Extensions 0.07 D Curl 8-15mm Mix 4D Premade Fans Black

NAGARAKU$9.524.7★2,073 rev

TDANCE YY Lash Extensions Premade Volume Eyelash Fans YY Lashes Matte Black W Lashes Extensions(YY-C-0.07 8-15 mm)

TDANCE$8.784.7★448 rev

VAVALASH Y Lash Extensions D Curl 0.05mm 8-15mm Mix Tray Easy Premade Volume 4D Fans Eyelash Extension YY Type Natural Volume Lashes Extension Soft Matte Black Lashes (YY-0.05-D-8-15mm)

VAVALASH$8.804.7★960 rev

NAGARAKU Individual Lash Extensions 0.15 D 7-15mm Mix For 1:1 Classic

NAGARAKU$9.184.5★4,818 rev

Newest

by launch date

NAGARAKU Premade Anime Spire Fans Lashes 0.07 D Curl 8-15mm Mix Spikes

NAGARAKU$9.9448 rev

1y ago

NAGARAKU Luxury Collected Individual Classic Lashes 0.05 C 7-15mm Mix

NAGARAKU$10.5016 rev

1y ago

Lash Extensions YY Eyelash Extensions 0.07mm Thickness D Curl Lashes Mix 8-15mm YY Lashes Soft Lash Trays Pesta as Pelo a Pelo Natural Matte black False Eyelashes Individual Lashes(YY-0.07-D 8-15mm)

XIUSUZAKI$7.93568 rev

2y ago

NAGARAKU Classic Individual Bottom Lash Extensions 0.10 J 5-8mm Mix Black

NAGARAKU$9.124,818 rev

2y ago

VEYES INC YY Lash Extensions Tray C/D curl 9-15mm Mixed Length Premade Volume Eyelash Fans Professional Lash Extension Supplies Matte Black(5D-W 0.07 D-curl 9-15mm)

VEYES INC$10.09262 rev

3y ago

What buyers say about yy lash extensions

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Everything feels well-made”

Eyelash Quality25%

“The lashes a good”

Hair Styling8%

“have a consistent look”

Ease Of Use5%

“Still usable and practical”

Soft Feel5%

“Use these for my clients u can have multiple uses for these they are very soft with a perfect curl great quality”

Shape/Style5%

“I like the shape they dont get stuck in the box”

Add-Ons/Attachments5%

“Beautiful extension”

Ease Of Application4%

“durable with professional lash glue they last anywhere from 4-6 weeks they are very easy to apply”

Advertised Vs Actual Product4%

“Just what I expected”

Value For Money3%

“valen la pena. They're very good, they look bold and matte, they don't smudge easily, and they're worth it.”

What buyers complain about

Add-Ons/Attachments30%

“Bad Attachment”

Quality-Overall30%

“Poor quality”

Eyelash Quality10%

“Doesn't attach well to the lashes”

Ease Of Application10%

“they are not easy to apply”

Thickness10%

“Very thin”

Top return reasons

Advertised Vs Actual Product18%

Quality-Overall13%

Eyelash Quality11%

Adhesion/Stickiness10%

Defective Material/Parts9%

Size-Overall8%

Product Condition7%

Functionality-Overall4%

Add-Ons/Attachments3%

Smell3%

Common questions

Is yy lash extensions profitable to sell on Amazon United States?: The niche generates $72K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).
How competitive is the yy lash extensions niche?: 7 brands and 9 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in yy lash extensions?: Top complaints mined from reviews: Add-Ons/Attachments, Quality-Overall, Eyelash Quality. The return rate is 0.4%.
When does demand for yy lash extensions peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the yy lash extensions niche?: Listings span $5.96–$35.74; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 1,291 reviews — the moat a new listing must climb.