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50

ysl perfume for women

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 97Growth 19Conversion 23Competition 57Returns 100Price range 60Avg price 78Brand share 0Review moat 45Quality gap 28

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$4.1M

$4.1M/yr · 2.4M searches

Avg price

Great$91.76

avg listing price — sweet spot $15–$100

Price range

Good$17.74–$154.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,978.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ysl perfume for women is a $4.1M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

ysl perfume for women market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
$3.7M–$4.6M
units × avg price
Conversion rate
1.9%
Avg BSR
#364
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
0.8%
Avg brand age
66 months
Avg seller age
148 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

0%

  • Yves Saint Laurent76%
  • Prada14%
  • Marc Jacobs8%
  • Gucci2%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -11.4% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top ysl perfume for women search terms

  • ysl perfume for women737K/yr
  • ysl libre190K/yr
  • prada candy147K/yr
  • yves saint laurent perfume for women166K/yr
  • ysl libre perfume for women177K/yr
  • ysl perfume121K/yr
  • libre perfume for women154K/yr
  • prada candy perfume for women101K/yr
  • marc jacobs perfect74K/yr
  • perfect marc jacobs perfume87K/yr
All search terms

Top ysl perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$411K20%$821K30%$1.2M40%$1.6M101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ysl perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Long lasting fragrance”

Value For Money4%

“Worth the money”

Size-Overall3%

“fits perfectly in my pocketbook”

Gifting Purpose3%

“Cute gift”

Quality-Overall3%

“Good quality”

Durability2%

“It lasts all day”

Soft Feel2%

“they all feel elegant”

Design-Overall1%

“bottle design is beautiful”

Advertised Vs Actual Product1%

“Meets expectations”

Color0%

“Beautiful”

What buyers complain about

Smell32%

“Does not smell like the original”

Size-Overall16%

“Small bottle,”

Value For Money16%

“Too Expensive”

Durability6%

“Gucci this doesn't last at all”

Advertised Vs Actual Product3%

“Deceptive advertising”

Product Condition2%

“The item has been used, it was opened, it wasn't new”

Ease Of Use2%

“Hard to use”

Dilute/Watery2%

“It's as if it's watered down”

Strength1%

“it is not very strong”

Moist/Dry1%

“the inside of the box was wet as a result”

Common questions

Is ysl perfume for women profitable to sell on Amazon United States?
The niche generates $4.1M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the ysl perfume for women niche?
4 brands and 110 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ysl perfume for women?
Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for ysl perfume for women peak?
Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the ysl perfume for women niche?
Listings span $17.74–$154.00; the average listing price is $91.76 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.