Ysl Brown Mascara

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

2.7%

Market size, estimated

$33Ka year

Top search term

blonde mascara35K searches a year

Listings sell for $13.18 on average, from $3.78 to $25.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.18 that is $1K to $3K a year per listing.

Average price

$13.18under the $15 to $100 sweet spot

Price range

$3.78–$25.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #177 within Eyes. It carries 15,403 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#177in Eyes

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

15,403per listing

Listings tracked

20

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months