Is ysl brown mascara profitable to sell on Amazon United States?

The niche generates $33K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (39/100).

How competitive is the ysl brown mascara niche?

12 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in ysl brown mascara?

Top complaints mined from reviews: Eyelash Quality, Color, Moist/Dry. The return rate is 1.3%.

What does it cost to enter the ysl brown mascara niche?

Listings span $3.78–$25.42; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 15,403 reviews — the moat a new listing must climb.

ysl brown mascara

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.18

avg listing price — sweet spot $15–$100

Price range

Okay$3.78–$25.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad15,402.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad$33K

$33K/yr · 93K searches

According to Flapen's Amazon United States niche tracking, ysl brown mascara is a $33K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ysl brown mascara market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $40K–$53K; units × avg price
Conversion rate: 2.7%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.6%
Avg brand age: 69 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

Espoir64%
L'Oreal Paris8%
LGSZGDCN5%
Heart Percent4%
NINETEEN NINETY NINE3%
wet n wild3%
Open — no brand owns it (6 brands, 13%)

Demand

Weekly Amazon search volume, last 24 weeks — -18.9% search growth over the last 90 days.

Open Trend

Top ysl brown mascara search terms

blonde mascara35K/yr -0.2%1.6% conv.
espoir brow mascara16K/yr +22.6%5.4% conv.
espoir eyebrow18K/yr -56.6%4.4% conv.
espoir brow5K/yr -26.4%4.4% conv.
blonde mascara for eyelashes6K/yr -2.9%1.8% conv.
blond mascara4K/yr +2.9%2.4% conv.
espoir eyebrow pencil2K/yr +47.0%4.0% conv.
espoir eyebrow mascara2K/yr -20.8%4.5% conv.
espoir the brow color fixing cara4K/yr -85.2%6.9% conv.

All search terms

Top ysl brown mascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.

Espoir$15.764.3★441 rev

Espoir The Brow Color Fixing Cara #2 Taupe 0.1 fl oz | Easy Fixing without Clumping with Skinny Brush | Long Lasting Smudgeproof Eyebrow Mascara | Soft Mood Coloring Tinted Gel | Korean Eye Makeup

Espoir$14.374.3★441 rev

Espoir The Brow Balance Pencil #4 Ash Brown | Eye Brow Pencil thats Natural and Easy to Draw without Clumping | A Detailed and Rich Eyebrow Texture | Korean Makeup

Espoir$13.964.5★257 rev

LGSZGDCN White Lashes volume mascara Extensions Makeup Lash Waterproof Fast Dry Eyelashes Curling Lengthening Primer Party Stage Use

LGSZGDCN$7.294.0★5,818 rev

Espoir The Brow Color Fixing Cara #1 Beige 0.1 fl oz | Easy Fixing without Clumping with Skinny Brush | Long Lasting Smudgeproof Eyebrow Mascara | Soft Mood Coloring Tinted Gel | Korean Eye Makeup

Espoir$14.644.3★441 rev

Newest

by launch date

Urban Decay Tube Job Lash Augmenting Tubing Mascara - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear Washable - Bleached Platinum (0.29 fl oz)

URBAN DECAY$21.25325 rev

3mo ago

Espoir The Brow Balance Pencil #9 Soft Black | Eye Brow Pencil thats Natural and Easy to Draw without Clumping | A Detailed and Rich Eyebrow Texture | Korean Makeup

Espoir$14.87257 rev

6mo ago

Heart Percent Dote On Mood Fake-Up Browcara Waterproof Volumizing Long-Lasting Brow Pencil Fast Fix Ultra-Fine Eyebrow Color Mascara Cruelty Free Vegan 16g 01. Pale Blonde

Heart Percent$15.6460 rev

10mo ago

Maybelline The Colossal Bubble Waterproof Mascara Buildable Mascara Volume and Length Formula for Bold Separated Lashes Very Black 1 Count

MAYBELLINE$9.478,900 rev

1y ago

Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.

Espoir$15.76441 rev

1y ago

What buyers say about ysl brown mascara

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Good color”

Eyelash Quality22%

“Great mascara”

Quality-Overall5%

“Great, consistent product”

Value For Money4%

“Absolutely worth it”

Water Resistance4%

“It is waterproof”

Coverage3%

“Good coverage”

Ease Of Application3%

“Easy to Apply”

Advertised Vs Actual Product3%

“Just what I wanted”

Durability2%

“this one stays on all day”

Ease Of Use2%

“So easy”

What buyers complain about

Eyelash Quality13%

“Makes it look like Im wearing false lashes”

Color13%

“Not overly impressed with color”

Moist/Dry11%

“Dried out”

Thickness6%

“Too thick”

Allergies4%

“Made eyes itch”

Ease Of Use4%

“Difficult to remove”

Ease Of Application3%

“Applicator is strange”

Value For Money3%

“Waste of money”

Ease Of Cleaning2%

“Makes a mess”

Smell2%

“Smells weird”

Top return reasons

Color44%

Moist/Dry12%

Advertised Vs Actual Product9%

Functionality-Overall5%

Eyeliner Quality3%

Water Resistance3%

Eyelash Quality2%

Product Condition2%

Defective Material/Parts2%

Value For Money2%

Common questions

Is ysl brown mascara profitable to sell on Amazon United States?: The niche generates $33K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (39/100).
How competitive is the ysl brown mascara niche?: 12 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in ysl brown mascara?: Top complaints mined from reviews: Eyelash Quality, Color, Moist/Dry. The return rate is 1.3%.
What does it cost to enter the ysl brown mascara niche?: Listings span $3.78–$25.42; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 15,403 reviews — the moat a new listing must climb.