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Ysl Brown Mascara

a small market ($33K/yr) — Ysl Brown Mascara doesn't clear our bar today.

Flapen Score

39
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Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48

Market size 8Growth 16Conversion 34Competition 39Returns 89Price range 48Avg price 60Brand share 35Review moat 19Quality gap 78
This niche Category average · 10,978 niches

Is Ysl Brown Mascara profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ysl Brown Mascara is a $33K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.

Ysl Brown Mascara: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 2.7% of searches end in a purchase.

$33K

revenue / yr

Units sold / yr4K
Search volume / yr-18.9%93K
Conversion rate2.7%
Avg price$13.18

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 63
Top-5 product click share61%
Open market16%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews15,403

Top Ysl Brown Mascara products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$7K$10K$13K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

63

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • Espoir64%
  • L'Oreal Paris8%
  • LGSZGDCN5%
  • Heart Percent4%
  • NINETEEN NINETY NINE3%
  • wet n wild3%
  • Open — no brand owns it (6 brands, 13%)

Ysl Brown Mascara demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR2.7%Products20Brands12Top 5 Brands84%OOS Rate5.6%Rating4.3★Reviews15,403Avg BSR#177
5K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Ysl Brown Mascara search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blonde mascara35K/yr
  • espoir brow mascara16K/yr
  • espoir eyebrow18K/yr
  • espoir brow5K/yr
  • blonde mascara for eyelashes6K/yr
  • blond mascara4K/yr
  • espoir eyebrow pencil2K/yr
  • espoir eyebrow mascara2K/yr
  • espoir the brow color fixing cara4K/yr

What reviews say buyers love and hate about Ysl Brown Mascara

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Color26%

Good color

Eyelash Quality22%

Great mascara

Quality-Overall5%

Great, consistent product

Value For Money4%

Absolutely worth it

Water Resistance4%

It is waterproof

What buyers complain about

61% of reviews
Eyelash Quality13%

Makes it look like Im wearing false lashes

Color13%

Not overly impressed with color

Moist/Dry11%

Dried out

Thickness6%

Too thick

Allergies4%

Made eyes itch

Ysl Brown Mascara return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
44%
2Moist/Dry
12%
3Advertised Vs Actual Product
9%
4Functionality-Overall
5%
5Eyeliner Quality
3%

Common Ysl Brown Mascara questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ysl Brown Mascara 39/100 on Amazon United States — Skip it. The niche generates $33K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.
Ysl Brown Mascara buyers on Amazon United States complain most about Eyelash Quality, Color, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 1.3%.