Is yse beauty profitable to sell on Amazon United States?

The niche generates $80K/yr across 13 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Skip it (43/100).

How competitive is the yse beauty niche?

7 brands and 33 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in yse beauty?

Top complaints mined from reviews: Value For Money, Smell, Adhesion/Stickiness. The return rate is 1.1%.

What does it cost to enter the yse beauty niche?

Listings span $12.57–$89.69; the average listing price is $35.32 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.

yse beauty

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$35.32

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$12.57–$89.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Review moat

Good1,286.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 92K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, yse beauty is a $80K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

yse beauty market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 2.5%
Avg BSR: #1,080
Page quality: 0%
Prime: 62%
Sponsored: 85%
Out of stock: 6.9%
Avg brand age: 48 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Saie63%
Generic16%
KISSMODA8%
joy pretty4%
Nécessaire3%
e.l.f.3%
Open — no brand owns it (1 brand, 3%)

Top yse beauty search terms

yse beauty50K/yr +53.6%0.4% conv.
saie bronzing drops27K/yr -9.8%4.8% conv.
yse8K/yr +54.0%0.0% conv.
saie bronzer drops5K/yr +6.9%2.6% conv.
saie sun glow2K/yr +69.7%7.1% conv.
seai2K/yr -4.6%0.0% conv.

All search terms

Top yse beauty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Sunglow (0.5 oz)

Saie$16.914.5★3,353 rev

Saie Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Sunglow (1 oz)

Saie$28.134.5★3,353 rev

YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide (15ml / 0.5 fl)

Generic$49.310.0★0 rev

KISSMODA Going Out Tops for Women Casual Comfy Vacation Outfits Spring Essentials Hoodie Womens Solid Dressy Tunic Loose Fit Dress Blouses Grass Green XL

KISSMODA$23.094.3★242 rev

Saie Dew Bronze - Hydrating Liquid Bronzer Stick For a Sun Kissed Glow - Liquid Contour Stick Infused with Nourishing Skin Care Ingredients - Sculpted Face Makeup Essential - Sand (0.4 oz)

Saie$25.334.6★792 rev

Newest

by launch date

YSE Beauty Dewy Peptide Face Serum for Smooth Radiant-Looking Skin 1 oz

joy pretty$35.111 rev

4w ago

YSE Beauty Xtreme Glow Peptide Face Serum Dewy Finish 1 fl oz

vitadrive Natural$32.233 rev

4w ago

YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide Face Primer Sunscreen 1.7 oz / 50 mL

Generic$89.690 rev

2mo ago

YSE Beauty Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide (15ml / 0.5 fl)

Generic$49.310 rev

2mo ago

Beauty The Overachiever Brightening & Depuffing Eye Patches with Vitamin C | Size: 6 pairs

Generic$73.631 rev

7mo ago

What buyers say about yse beauty

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Super hydrating”

Brightness/Shine/Glow16%

“gives a glow”

Suitability Combination Skin9%

“I really enjoy this for my skin”

Quality-Overall8%

“Excellent product”

Soft Feel7%

“leaves skin soft”

Value For Money7%

“Great price”

Ease Of Application4%

“I love the applicator”

Suitability Dry Skin3%

“Perfect for my dry skin”

Weight Light2%

“The formula feels lightweight”

Texture/Consistency-Overall2%

“Love the texture glides on face easily”

What buyers complain about

Value For Money12%

“But is a bit pricey”

Smell8%

“Smells Awful”

Adhesion/Stickiness5%

“It comes off sticky but its not”

Allergies5%

“Unfortunately Im allergic to it as I am with many facial products”

Moist/Dry5%

“I find this product to be drying, not moisturizing”

Size-Overall4%

“BEWARE - travel size”

Color4%

“No color”

Quality-Overall4%

“not the best”

Brightness/Shine/Glow3%

“However, I dont really notice that its giving me the glow that other people mentioned”

Leak-Proof3%

“My favorite obsession though it tends to leak at the applicator”

Top return reasons

Color22%

Advertised Vs Actual Product9%

Functionality-Overall7%

Brightness/Shine/Glow6%

Moist/Dry6%

Size-Overall5%

Smell5%