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Yoga Toes

Maybe

An estimated 1.3% of orders come back. But the average product has 10,366 reviews to catch up to, so Yoga Toes is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$387K/yr291K searches / yr
90-day growth
+34.8%search demand this quarter
Competition
60%top-5 click share · 12 brands · 17 sellers

Flapen Score

Yoga Toes against its category

The dotted line is the Beauty & Personal Care average. Past it, Yoga Toes is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Toes market on Amazon at a glance

Shoppers on Amazon United States searched for Yoga Toes 291K times last year and spent an estimated $387K. The top 5 brands take 84% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+34.8%
Conversion, latest week
7.0%
Market size, estimated
$387Ka year
Top search term
yoga toes180K searches a year

02 · Price

A sale here is worth $19.10.

Listings sell for $19.10 on average, from $6.43 to $36.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $19.10 that is $29K to $38K a year per listing.

Average price
$19.10inside the $15 to $100 sweet spot
Price range
$6.43–$36.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$38K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Tools. It carries 10,366 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Tools
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
10,366per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Yoga Toes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Yoga Toes search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Yoga Toes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga toes180K/yr
  • yoga toes toe separators women54K/yr
  • yoga toes women13K/yr
  • yogatoes8K/yr
  • yogi toes7K/yr
  • toe yoga7K/yr
  • yoga toes toe separators6K/yr
  • yogatoes toe spacers3K/yr
  • yogi toes separators4K/yr
  • yoga toes gems3K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Toes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Hard to fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yoga Toes questions

Answered from the same tracked data.