yellow shea butter
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.21–$29.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,645.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 61K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yellow shea butter is a $48K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
yellow shea butter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 69%
- Out of stock
- 11.9%
- Avg brand age
- 65 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
3%
- Ashanti Naturals72%
- SmellGood9%
- Plant Guru7%
- Sheanefit5%
- RA COSMETICS3%
- HalalEveryDay2%
- Open — no brand owns it (3 brands, 3%)
Demand
Weekly Amazon search volume, last 38 weeks — -25.8% search growth over the last 90 days.Top yellow shea butter search terms
- ashanti naturals shea butter24K/yr
- ashanti shea butter12K/yr
- yellow shea butter14K/yr
- yellow shea butter raw organic4K/yr
- ashanti naturals3K/yr
- shea butter yellow4K/yr
Top yellow shea butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ashanti Naturals Yellow Raw Shea Butter | Unrefined African Shea Butter | Creamy Moisturizer for Easy Application - 15 oz
Ashanti Naturals$13.674.3★1,595 rev
Ashanti Naturals White Raw Shea Butter | Unrefined African Shea Butter | Creamy Moisturizer for Easy Application - 15 oz
Ashanti Naturals$12.134.3★1,595 rev
Ashanti Naturals Scented Whipped Shea Butter for Skin | African Body Butter for Women w/Coconut Almond Oil (Midnight Amber Souffle 8 oz)
Ashanti Naturals$13.164.2★1,240 rev
Ashanti Naturals Scented Whipped Shea Butter for Skin | African Body Butter for Women w/Coconut Almond Oil (Juicy Peach Souffle 8 oz)
Ashanti Naturals$12.684.2★1,240 rev
Sheanefit Raw Unrefined African Shea Butter - 8oz 14oz 28oz Containers (Yellow - 8 oz)
Sheanefit$10.104.6★245 rev
Newest
by launch date
Plant Guru Raw African Shea Butter 8 oz. 100% Pure Natural Unrefined YELLOW - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.
Plant Guru$9.1434 rev
HalalEveryDay Yellow Shea Butter from Ghana Raw Unrefined African Shea Butter for Skin & Hair 100% Pure Natural Moisturizer for Body Face & DIY Beauty 24 oz
HalalEveryDay$23.02157 rev
Ashanti Naturals Creamy Shea Butter Body Butter | Grade A 100% Natural Raw Shea Butter for Dry Skin Face and Hair (White 8oz)
Ashanti Naturals$10.047 rev
Ashanti Naturals Scented Whipped Shea Butter for Skin | Moisturizing African Raw Shea Butter Almond Oil and Coconut (Midnight Amber Souffle 8oz)
Ashanti Naturals$15.77868 rev
Ashanti Naturals Scented Whipped Shea Butter for Skin | Moisturizing African Raw Shea Butter Almond Oil and Coconut (Coco Mango Souffle 8oz)
Ashanti Naturals$16.02868 rev
Trending
90-day click momentumPlant Guru Raw African Shea Butter 8 oz. 100% Pure Natural Unrefined YELLOW - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.
Plant Guru$9.144.7★
Ashanti Naturals White Raw Shea Butter | Unrefined African Shea Butter | Creamy Moisturizer for Easy Application - 15 oz
Ashanti Naturals$12.134.3★
African Shea Butter 100% Natural 32oz
SmellGood$20.394.6★
Ashanti Naturals Yellow Chunky Raw Shea Butter | Unrefined African Shea Butter from Ghana | 100% Natural Moisturizer No Additives - 5 oz
Ashanti Naturals$7.434.3★
Ashanti Naturals Creamy Shea Butter Body Butter | Grade A 100% Natural Raw Shea Butter for Dry Skin Face and Hair (White 8oz)
Ashanti Naturals$10.044.1★
What buyers say about yellow shea butter
What buyers praise and complain about, mined from review topics.What buyers love
“has a unique scent”
“Excellent moisturizer”
“Good quality shea”
“Leaves skin soft”
“Good Value”
“Love the texture”
“Instantly soothes my dry skin”
“Great for my skin”
“Accurate Description”
“absorbs nicely”
What buyers complain about
“Not fragrance free”
“texture problem”
“Too hard”
“Goes on greasy”
“Dry where”
“Poor quality”
“which made it hard to use”
“not worth price”
“I thought when I received it the color may have been exaggerated in the picture”
“But they sent me chunky”
Top return reasons
Common questions
- Is yellow shea butter profitable to sell on Amazon United States?
- The niche generates $48K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the yellow shea butter niche?
- 9 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in yellow shea butter?
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Hard Feel. The return rate is 1.3%.
- What does it cost to enter the yellow shea butter niche?
- Listings span $5.21–$29.45; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 3,645 reviews — the moat a new listing must climb.