Yellow Shea Butter

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

5.5%

Market size, estimated

$48Ka year

Top search term

ashanti naturals shea butter24K searches a year

Listings sell for $14.35 on average, from $5.21 to $29.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.35 that is $1K to $4K a year per listing.

Average price

$14.35under the $15 to $100 sweet spot

Price range

$5.21–$29.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #254 within Body Butters. It carries 3,645 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

11.9%

Average rank

#254in Body Butters

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,645per listing

Listings tracked

32

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months