yellow nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+106.9%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad9,832.04avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.50avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 195K searches
Price range
Bad$1.08–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow nail polish is a $77K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
yellow nail polish market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #344
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 67%
- Out of stock
- 2.9%
- Avg brand age
- 58 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
128
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
19%
- essie25%
- Sally Hansen24%
- OPI17%
- beetles Gel Polish7%
- CANNI6%
- L.A. COLORS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +106.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Top yellow nail polish search terms
- yellow nail polish154K/yr
- nail polish yellow11K/yr
- essie yellow nail polish8K/yr
- yellow nail polish quick dry5K/yr
- yellow polish5K/yr
- bright yellow nail polish4K/yr
- essie nail polish yellow4K/yr
- yellow fingernail polish4K/yr
Top yellow nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection
OPI$11.884.6★91,450 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color
Sally Hansen$6.244.3★3,866 rev
Sally Hansen Insta Dri Nail Polish City Chic Collection My Ca-banana 0.31 Fl Oz
Sally Hansen$6.064.3★3,866 rev
essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz
essie$9.384.6★4,551 rev
OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.664.3★9,595 rev
Newest
by launch date
essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz
essie$9.532,190 rev
OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.95142 rev
essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz
essie$9.384,551 rev
JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)
JODSONE$4.53877 rev
OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.669,595 rev
Trending
90-day click momentumessie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz
essie$9.534.4★
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shimmery | 760 Bee Proud | Bright Sunflower Yellow Nail Color
Sally Hansen$4.994.3★
REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 002 Makin The Most 0.27 fl oz
REVLON$5.944.2★
OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.954.2★
Beetles Soft Butter Yellow Nail Polish - 0.51Fl Oz/15ML Pastel Yellow Nail Polish Quick Dry for Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon
beetles Gel Polish$7.934.1★
What buyers say about yellow nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid Colors”
“The quality is just like the gel at a salon”
“Good price”
“Easy to Use”
“Durable”
“Easy to Apply”
“They glide on with ease”
“love the little stand to put the nails on to paint them”
“Dries quickly”
“exactly as shown in the description”
What buyers complain about
“Color is off”
“sizes are small”
“WONT DRY”
“the brush is a little thick though”
“several bottles were leaking”
“Not at all as pictured”
“Low quality”
“The paint is horrible”
“Too cheap”
“Not as expect d it did not last one day”
Top return reasons
Common questions
- Is yellow nail polish profitable to sell on Amazon United States?
- The niche generates $77K/yr across 52 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +106.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the yellow nail polish niche?
- 17 brands and 128 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in yellow nail polish?
- Top complaints mined from reviews: Color, Size-Overall, Moist/Dry. The return rate is 0.9%.
- When does demand for yellow nail polish peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
- What does it cost to enter the yellow nail polish niche?
- Listings span $1.08–$15.76; the average listing price is $7.50 (sweet spot $15–$100). The average incumbent carries 9,832 reviews — the moat a new listing must climb.