Yellow Nail Polish

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +106.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

+106.9%

Conversion, latest week

5.3%

Market size, estimated

$77Ka year

Peak month

June5.6× the quietest month

Top search term

yellow nail polish154K searches a year

Listings sell for $7.50 on average, from $1.08 to $15.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $7.50 that is $750 to $2K a year per listing.

Average price

$7.50under the $15 to $100 sweet spot

Price range

$1.08–$15.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$750–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #344 within Nail Polish. It carries 9,832 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

98%

Out of stock, average day

2.9%

Average rank

#344in Nail Polish

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

9,832per listing

Listings tracked

52

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months