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Yellow Gel Nail Polish

Yellow Gel Nail Polish shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48

Market size 52Growth 83Conversion 76Competition 78Returns 95Price range 52Avg price 26Brand share 46Review moat 23Quality gap 57
This niche Category average · 10,978 niches

Is Yellow Gel Nail Polish profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yellow Gel Nail Polish is a $320K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Yellow Gel Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +79.1% over the last 90 days and 7.3% of searches end in a purchase.

$320K

revenue / yr

Units sold / yr40K
Search volume / yr+79.1%477K
Conversion rate7.3%
Avg price$9.18

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 17
Top-5 product click share37%
Open market23%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement82%
New entrants (1y)10· 3 succeeded
Avg rating4.4★
Avg reviews7,741

Top Yellow Gel Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$10K$19K$29K$38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

17%

  • beetles Gel Polish30%
  • GAOY19%
  • CANNI14%
  • MelodySusie7%
  • JODSONE7%
  • DAISY DND6%
  • Open — no brand owns it (8 brands, 17%)

Yellow Gel Nail Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume477KCVR7.3%Products44Brands14Top 5 Brands77%OOS Rate7.4%Rating4.4★Reviews7,741Avg BSR#82
18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×

Top Yellow Gel Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yellow gel nail polish148K/yr
  • butter yellow gel nail polish95K/yr
  • yellow gel polish59K/yr
  • pastel yellow gel nail polish25K/yr
  • butter yellow gel polish16K/yr
  • light yellow gel nail polish16K/yr
  • yellow nail polish gel16K/yr
  • pale yellow gel nail polish11K/yr
  • gel nail polish yellow12K/yr
  • dnd yellow gel nail polish10K/yr

What reviews say buyers love and hate about Yellow Gel Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Color48%

Perfect shade

Quality-Overall10%

Great variety

Value For Money6%

Good price

Ease Of Use3%

Easy to Use

Paint Quality2%

good paints

What buyers complain about

63% of reviews
Size-Overall13%

sizes are small

Color12%

Misleading colors

Leak-Proof8%

several bottles were leaking

Thickness7%

Too Thick

Moist/Dry6%

Takes too long to dry

Yellow Gel Nail Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
46%
2Advertised Vs Actual Product
7%
3Size-Overall
7%
4Leak-Proof
6%
5Functionality-Overall
5%

Common Yellow Gel Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Gel Nail Polish 64/100 on Amazon United States — Worth a look. The niche generates $320K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved +79.1% over the last 90 days.
Search demand for Yellow Gel Nail Polish on Amazon United States peaks in Apr–May–Jun–Jul, where the busiest month runs 12.1× the quietest.