Is yellow gel nail polish profitable to sell on Amazon United States?

The niche generates $320K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +79.1%. Flapen's verdict: Worth a look (64/100).

How competitive is the yellow gel nail polish niche?

14 brands and 17 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in yellow gel nail polish?

Top complaints mined from reviews: Size-Overall, Color, Leak-Proof. The return rate is 1.0%.

When does demand for yellow gel nail polish peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.1× the quietest.

What does it cost to enter the yellow gel nail polish niche?

Listings span $4.53–$26.44; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 7,741 reviews — the moat a new listing must climb.

yellow gel nail polish

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Growth

Great+79.1%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$320K

$320K/yr · 477K searches

Price range

Good$4.53–$26.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.18

avg listing price — sweet spot $15–$100

Review moat

Bad7,740.91

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, yellow gel nail polish is a $320K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

yellow gel nail polish market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $275K–$367K; units × avg price
Conversion rate: 7.3%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 7.4%
Avg brand age: 45 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

17%

beetles Gel Polish30%
GAOY19%
CANNI14%
MelodySusie7%
JODSONE7%
DAISY DND6%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +79.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×

Open Trend

Top yellow gel nail polish search terms

yellow gel nail polish148K/yr +81.9%6.7% conv.
butter yellow gel nail polish95K/yr +109.1%7.7% conv.
yellow gel polish59K/yr +75.5%4.8% conv.
pastel yellow gel nail polish25K/yr +37.4%7.1% conv.
butter yellow gel polish16K/yr +94.6%8.1% conv.
light yellow gel nail polish16K/yr +57.7%7.5% conv.
yellow nail polish gel16K/yr +60.3%5.3% conv.
pale yellow gel nail polish11K/yr +84.8%7.3% conv.
gel nail polish yellow12K/yr +70.4%5.4% conv.
dnd yellow gel nail polish10K/yr +77.8%2.9% conv.

All search terms

Top yellow gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GAOY Pastel Yellow Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1997 Pastel Yellow

GAOY$6.734.4★12,989 rev

Beetles Yellow Gel Polish - Lemon Chiffon 15ML/0.51Fl Oz Pastel Yellow Gel Nail Polish Soak Off UV LED Lamp Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails

beetles Gel Polish$7.894.4★53,698 rev

JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)

JODSONE$4.534.4★877 rev

Beetles Pastel Yellow Gel Polish - Lemon Cheese 15ML/0.51Fl Oz Yellow Gel Nail Polish Soak Off UV LED Lamp Pastel Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails

beetles Gel Polish$7.704.4★53,698 rev

CANNI Pastel Yellow Gel Nail Polish 1Pcs Pale Light Yellow Gel Polish Butter Neon Color High Gloss Soak Off U V Nail Manicure Salon DIY

CANNI$6.834.4★4,482 rev

Newest

by launch date

Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women

Makartt$7.112,902 rev

5mo ago

Beetles Plus Series 20ml Solid Color Gel Nail Polish

beetles Gel Polish$7.676 rev

6mo ago

modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women

modelones$7.241,648 rev

9mo ago

GAOY Yellow Highly pigmented Gel Polish 16ml Self-Leveling Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 4325 Cream Yellow

GAOY$5.87100 rev

9mo ago

Beetles Yellow Gel Polish Set - Lemon Whisper Collecion Butter Pastel Light Bright Yellow Gel Polish Set Colors UV LED Soak Off Nail for Manicure

beetles Gel Polish$9.9811,678 rev

1y ago

What buyers say about yellow gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Perfect shade”

Quality-Overall10%

“Great variety”

Value For Money6%

“Good price”

Ease Of Use3%

“Easy to Use”

Paint Quality2%

“good paints”

Durability2%

“The durability is excellent”

Ease Of Application2%

“Applies nicely”

Size-Overall2%

“Perfect size”

Soft Feel1%

“soft enough to look stylish”

Coverage1%

“The coverage is good”

What buyers complain about

Size-Overall13%

“sizes are small”

Color12%

“Misleading colors”

Leak-Proof8%

“several bottles were leaking”

Thickness7%

“Too Thick”

Moist/Dry6%

“Takes too long to dry”

Paint Quality5%

“nail polish peels off after a day”

Quality-Overall4%

“Low quality”

Durability3%

“Wont last”

Advertised Vs Actual Product3%

“So kind of misleading”

Coverage2%

“not very good coverage”

Top return reasons

Color46%

Advertised Vs Actual Product7%

Size-Overall7%

Leak-Proof6%

Functionality-Overall5%

Quality-Overall4%

Thickness4%

Paint Quality3%

Moist/Dry2%

Texture/Consistency-Overall2%

Common questions

Is yellow gel nail polish profitable to sell on Amazon United States?: The niche generates $320K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +79.1%. Flapen's verdict: Worth a look (64/100).
How competitive is the yellow gel nail polish niche?: 14 brands and 17 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in yellow gel nail polish?: Top complaints mined from reviews: Size-Overall, Color, Leak-Proof. The return rate is 1.0%.
When does demand for yellow gel nail polish peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.1× the quietest.
What does it cost to enter the yellow gel nail polish niche?: Listings span $4.53–$26.44; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 7,741 reviews — the moat a new listing must climb.