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Yellow Bow

Fail

Prices span $2.06–$12.78, mostly outside the sweet spot, so Yellow Bow is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$85K/yr231K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
39%top-5 click share · 33 brands · 38 sellers

Flapen Score

Yellow Bow against its category

The dotted line is the Beauty & Personal Care average. Past it, Yellow Bow is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Bow market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Bow 231K times last year and spent an estimated $85K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
4.9%
Market size, estimated
$85Ka year
Peak month
October6.9× the quietest month
Top search term
yellow bow72K searches a year

02 · Price

A sale here is worth $7.51.

Listings sell for $7.51 on average, from $2.06 to $12.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $7.51 that is $2K to $4K a year per listing.

Average price
$7.51under the $15 to $100 sweet spot
Price range
$2.06–$12.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #593 within Clips & Barrettes. It carries 855 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#593in Clips & Barrettes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
44

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Yellow Bow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$3K$7K$10K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

38

Est. top-5 brand share

53%

Top 20: 90%

Est. top-5 click share

39%

Top 20: 80%

Open market

39%

  • illpta13%
  • STSTR12%
  • Motique Accessories10%
  • YHXX YLEN10%
  • Ayesha8%
  • Miroksh7%

Demand

Yellow Bow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.9×

Search terms

Top Yellow Bow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yellow bow72K/yr
  • yellow hair bow49K/yr
  • yellow bows36K/yr
  • yellow bows for girls hair11K/yr
  • yellow hair ribbon12K/yr
  • yellow hair bows10K/yr
  • yellow bow for hair15K/yr
  • big yellow bow6K/yr
  • yellow hair bows for girls6K/yr
  • yellow ribbon bow5K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Bow

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
38%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Not the best fitting”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yellow Bow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data