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Yanquina Waterproof Eyeliner

Yanquina Waterproof Eyeliner shows demand growing +342.4% this quarter, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48

Market size 5Growth 100Conversion 68Competition 15Returns 97Price range 11Avg price 44Brand share 3Review moat 98Quality gap 95
This niche Category average · 10,978 niches

Is Yanquina Waterproof Eyeliner profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yanquina Waterproof Eyeliner is a $21K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.

Yanquina Waterproof Eyeliner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +342.4% over the last 90 days and 6.2% of searches end in a purchase.

$21K

revenue / yr

Units sold / yr2K
Search volume / yr+342.4%31K
Conversion rate6.2%
Avg price$11.26

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 11
Top-5 product click share82%
Open market1%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)10· 1 succeeded
Avg rating4.0★
Avg reviews31

Top Yanquina Waterproof Eyeliner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

$0$2K$4K$6K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Generic45%
  • Yanqina40%
  • INDIGO WHALES6%
  • Nesrivico5%
  • FUERHPSH2%
  • GlossPluss1%

Top Yanquina Waterproof Eyeliner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yanquina waterproof eyeliner13K/yr
  • yanqina waterproof liquid eyeliner9K/yr
  • yanqina eyeliner6K/yr
  • yankina waterproof eyeliner2K/yr

What reviews say buyers love and hate about Yanquina Waterproof Eyeliner

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall13%

Overall, it offers great performance and excellent value for the price

Color11%

bold color

Eyeliner Quality10%

use beautiful liner

Ease Of Use8%

Ease to use

Smudge Resistance8%

it stays on all day without smudging

What buyers complain about

84% of reviews
Water Resistance22%

False advertisement that it is waterproof

Moist/Dry16%

Feels like its dry

Functionality-Overall15%

it doesn't do the water line

Advertised Vs Actual Product9%

does not go on as market research says

Quality-Overall6%

Not as good as it appears

Yanquina Waterproof Eyeliner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Eyeliner Quality
23%
2Advertised Vs Actual Product
21%
3Functionality-Overall
13%
4Moist/Dry
12%
5Water Resistance
6%

Common Yanquina Waterproof Eyeliner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yanquina Waterproof Eyeliner 52/100 on Amazon United States — Worth a look. The niche generates $21K/yr across 12 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved +342.4% over the last 90 days.
Yanquina Waterproof Eyeliner buyers on Amazon United States complain most about Water Resistance, Moist/Dry, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.