yanquina waterproof eyeliner
Worth a lookShows demand growing +342.4% this quarter, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Growth
Incredible+342.4%90-day search growth — must beat 0% to launch
Review moat
Incredible31.42avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$7.54–$15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 31K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yanquina waterproof eyeliner is a $21K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
yanquina waterproof eyeliner market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #663
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 100%
- Out of stock
- 10.3%
- Avg brand age
- 47 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
11
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Generic45%
- Yanqina40%
- INDIGO WHALES6%
- Nesrivico5%
- FUERHPSH2%
- GlossPluss1%
Top yanquina waterproof eyeliner search terms
- yanquina waterproof eyeliner13K/yr
- yanqina waterproof liquid eyeliner9K/yr
- yanqina eyeliner6K/yr
- yankina waterproof eyeliner2K/yr
Top yanquina waterproof eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yanqina Long Lasting Eyeliner Pen Lightweight Waterproof Vegan Cruelty Free 24-Hour Smooth Application Ultra Creamy and Silky Smooth Texture
Yanqina$8.064.3★111 rev
YANQINA Waterproof Liquid Eyeliner - Smudge-Proof Makeup Long-Lasting Eyeliner Pencil for Women-Black Smooth Quick-Drying
Generic$15.884.1★73 rev
Yanqina 2-in-1 Stamp & Liquid Eyeliner Pen - Waterproof Easy Makeup Winged Stamp
Yanqina$9.353.5★52 rev
Long-Lasting Eyeliner Waterproof 24-Hour Smooth Application Ultra-Creamy Silky Texture Lightweight (2PCS)
Generic$12.904.1★34 rev
INDIGO WHALES Long Lasting Eyeliner Lightweight 24 Hour Waterproof Liquid Eyeliner 24 Hour Smooth Application Ultra Creamy Silky Texture (1PCS)
INDIGO WHALES$9.023.8★6 rev
Newest
by launch date
FUERHPSH 2pcs Long Lasting Eyeliner Pen Lightweight Waterproof Liquid Eyeliner 24-Hour Smooth Application Ultra-Creamy Silky Texture Quick-Drying
FUERHPSH$8.889 rev
Yanqina Long Lasting Eyeliner Pen Lightweight Waterproof Vegan Cruelty Free 24-Hour Smooth Application Ultra Creamy and Silky Smooth Texture
Yanqina$8.06111 rev
GlossPluss Long Lasting Eyeliner Waterproof Liquid Eyeliner Pen with Ultra-Fine Tip Smudge-Proof Quick Drying Formula Highly Pigmented Black Eye Liner for All-Day Wear (Black)
GlossPluss$9.971 rev
Long-Lasting Eyeliner Waterproof Ultra-Fine 24-Hour Smooth Application Quick-Drying ltra-Creamy Silky Texture Precision Tip for Wing Line (2Pack Black)
Generic$12.1116 rev
Nesrivico Waterproof Liquid Eyeliner Long Lasting Eyeliners Eyeliner Waterproof 24-Hour Smooth Application Creamy Smooth Texture for Precise Sharp Lines (2 BLACK)
Nesrivico$12.6410 rev
Trending
90-day click momentum
Nesrivico Waterproof Eyeliner 24-Hour Smooth Application Long-Lasting & Creamy Smooth Texture for Precise and Sharp Lines (1 BLACK)
Nesrivico$7.544.2★
GlossPluss Long Lasting Eyeliner Waterproof Liquid Eyeliner Pen with Ultra-Fine Tip Smudge-Proof Quick Drying Formula Highly Pigmented Black Eye Liner for All-Day Wear (Black)
GlossPluss$9.975.0★
Long Lasting Eyeliner Waterproof Liquid Eyeliner Pen with Matte Finish Quick-Drying Smudge-Proof Formula Highly Pigmented Black Eye Liner for Natural Look Vegan Eye Makeup (1PCS)
Generic$12.893.4★
FUERHPSH 2pcs Long Lasting Eyeliner Pen Lightweight Waterproof Liquid Eyeliner 24-Hour Smooth Application Ultra-Creamy Silky Texture Quick-Drying
FUERHPSH$8.883.6★
Long-Lasting Eyeliner Waterproof Ultra-Fine 24-Hour Smooth Application Quick-Drying ltra-Creamy Silky Texture Precision Tip for Wing Line (2Pack Black)
Generic$12.113.5★
What buyers say about yanquina waterproof eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, it offers great performance and excellent value for the price”
“bold color”
“use beautiful liner”
“Ease to use”
“it stays on all day without smudging”
“not expensive”
“Super easy application”
“Its been reliable”
“It's completely waterproof”
“Great eye liner”
What buyers complain about
“False advertisement that it is waterproof”
“Feels like its dry”
“it doesn't do the water line”
“does not go on as market research says”
“Not as good as it appears”
“It smudges”
“Doesn't last long at all”
“did not stay in place”
“hard to use”
“Burned my eyes”
Top return reasons
Common questions
- Is yanquina waterproof eyeliner profitable to sell on Amazon United States?
- The niche generates $21K/yr across 12 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +342.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the yanquina waterproof eyeliner niche?
- 6 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in yanquina waterproof eyeliner?
- Top complaints mined from reviews: Water Resistance, Moist/Dry, Functionality-Overall. The return rate is 0.5%.
- What does it cost to enter the yanquina waterproof eyeliner niche?
- Listings span $7.54–$15.88; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.