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Xerjoff Naxos

Fail

The top 5 products take 100% of clicks, so Xerjoff Naxos is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$176K/yr138K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Xerjoff Naxos against its category

The dotted line is the Beauty & Personal Care average. Past it, Xerjoff Naxos is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xerjoff Naxos market on Amazon at a glance

Shoppers on Amazon United States searched for Xerjoff Naxos 138K times last year and spent an estimated $176K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
0.8%
Market size, estimated
$176Ka year
Peak month
November2.4× the quietest month
Top search term
xerjoff naxos51K searches a year

02 · Price

A sale here is worth $157.88.

Listings sell for $157.88 on average, from $51.20 to $272.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $157.88 that is $16K to $39K a year per listing.

Average price
$157.88above the $15 to $100 sweet spot
Price range
$51.20–$272.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$16K–$39K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #953 within Women's. It carries 377 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#953in Women's
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
377per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Xerjoff Naxos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 215%

Demand

Xerjoff Naxos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Xerjoff Naxos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xerjoff naxos51K/yr
  • naxos xerjoff perfume42K/yr
  • naxos21K/yr
  • naxos xerjoff perfume for men4K/yr
  • naxos perfume for men14K/yr
  • naxos xerjoff4K/yr
  • xj 1861 naxos xerjoff1K/yr

Reviews and returns

What reviews say buyers love and hate about Xerjoff Naxos

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.1%of orders come back
“smells like water”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Xerjoff Naxos questions

Answered from the same tracked data.