Wrinkles Around Mouth
Wrinkles Around Mouth shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Is Wrinkles Around Mouth profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wrinkles Around Mouth is a $2.1M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 52/100.
Wrinkles Around Mouth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.2% over the last 90 days and 7.4% of searches end in a purchase.
$2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Wrinkles Around Mouth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olay Super Serum - Glow Serum for Face - Activated Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Benefits - Brightens Hydrates Smooths Firms Evens Tone Proactive Anti-Aging 1.0 Oz
- Price
- $28.28
- Rating
- 4.5/5
- Reviews
- 7,722
- Age
- 2y ago
Olay Super Serum - Glow Serum for Face - Activated Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Benefits - Brightens Hydrates Smooths Firms Evens Tone Proactive Anti-Aging 1.7 Oz
- Price
- $36.27
- Rating
- 4.5/5
- Reviews
- 7,722
- Age
- 1y ago
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago
LOreal Paris Revitalift Triple Power Face Serum with Tri-Peptides Hyaluronic Acid and Vitamin C Anti Aging Anti Wrinkle Serum to Firm and Brighten 1 FL oz + Sample
- Price
- $18.89
- Rating
- 4.6/5
- Reviews
- 1,644
- Age
- 1y ago
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz
- Price
- $9.66
- Rating
- 4.7/5
- Reviews
- 38,201
- Age
- 9y ago
Trending
90-day click momentum
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago
Olay Super Serum - Glow Serum for Face - Activated Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Benefits - Brightens Hydrates Smooths Firms Evens Tone Proactive Anti-Aging 1.0 Oz
- Price
- $28.28
- Rating
- 4.5/5
- Reviews
- 7,722
- Age
- 2y ago
Olay Regenerist Micro-Sculpting Serum Face Serum for Women Fragrance-Free Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7 Oz
- Price
- $18.85
- Rating
- 4.7/5
- Reviews
- 6,338
- Age
- 16y ago
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago
Olay Super Serum Trial Size - Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Skin Care Benefits - Healthy Glow Brightening Hydrating Smoothing Firming Evens Tone Anti-Aging 0.4 Oz
- Price
- $15.39
- Rating
- 4.4/5
- Reviews
- 1,153
- Age
- 2y ago
Newest
by launch dateOlay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago
Olay Super Serum Body Cream for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Serum Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 10 fl oz
- Price
- $12.31
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago
LOreal Paris Revitalift Triple Power Face Serum with Tri-Peptides Hyaluronic Acid and Vitamin C Anti Aging Anti Wrinkle Serum to Firm and Brighten 1 FL oz + Sample
- Price
- $18.89
- Rating
- 4.6/5
- Reviews
- 1,644
- Age
- 1y ago
Olay Super Cream with Sunscreen SPF 30 Lightweight Face Moisturizer with Sun Protection 5-in-1 Skin Care Benefits - Hydrating Brightening Firming - Niacinamide Vitamin C Collagen Peptide 1.7 oz
- Price
- $31.63
- Rating
- 4.5/5
- Reviews
- 4,716
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Olay85%
- L'Oreal Paris10%
- The Ordinary5%
- Open — no brand owns it (0%)
Wrinkles Around Mouth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.5×
Top Wrinkles Around Mouth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olay super serum515K/yr
- serum for face anti aging114K/yr
- sueros faciales72K/yr
- olay serum91K/yr
- face serum for women anti aging117K/yr
- loreal revitalift serum64K/yr
- face serum for men41K/yr
- oil of olay serum37K/yr
- plumping serum for face26K/yr
- olay serum for face30K/yr
What reviews say buyers love and hate about Wrinkles Around Mouth
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Super Hydrating”
“Amazing scent”
“Silky soft”
“Excellent Product”
“Perfect for my skin”
What buyers complain about
57% of reviews“Awful smell”
“Not hydrating at all”
“Skin irritation”
“I tried it three separate times, and each time it made my skin extremely dry and tight”
“Skin irritation”
Wrinkles Around Mouth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wrinkles Around Mouth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
