wrinkles around mouth
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.4M searches
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Price range
Great$9.66–$36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad13,166.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wrinkles around mouth is a $2.1M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
wrinkles around mouth market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $2.1M–$2.6M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Olay85%
- L'Oreal Paris10%
- The Ordinary5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.5×
Top wrinkles around mouth search terms
- olay super serum515K/yr
- serum for face anti aging114K/yr
- sueros faciales72K/yr
- olay serum91K/yr
- face serum for women anti aging117K/yr
- loreal revitalift serum64K/yr
- face serum for men41K/yr
- oil of olay serum37K/yr
- plumping serum for face26K/yr
- olay serum for face30K/yr
Top wrinkles around mouth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olay Super Serum - Glow Serum for Face - Activated Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Benefits - Brightens Hydrates Smooths Firms Evens Tone Proactive Anti-Aging 1.0 Oz
Olay$28.284.5★7,722 rev
Olay Super Serum - Glow Serum for Face - Activated Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Benefits - Brightens Hydrates Smooths Firms Evens Tone Proactive Anti-Aging 1.7 Oz
Olay$36.274.5★7,722 rev
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.614.6★14,139 rev
LOreal Paris Revitalift Triple Power Face Serum with Tri-Peptides Hyaluronic Acid and Vitamin C Anti Aging Anti Wrinkle Serum to Firm and Brighten 1 FL oz + Sample
L'Oreal Paris$18.894.6★1,644 rev
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz
The Ordinary$9.664.7★38,201 rev
Newest
by launch date
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
Olay$13.1211,013 rev
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.6114,139 rev
Olay Super Serum Body Cream for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Serum Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 10 fl oz
Olay$12.3114,139 rev
LOreal Paris Revitalift Triple Power Face Serum with Tri-Peptides Hyaluronic Acid and Vitamin C Anti Aging Anti Wrinkle Serum to Firm and Brighten 1 FL oz + Sample
L'Oreal Paris$18.891,644 rev
Olay Super Cream with Sunscreen SPF 30 Lightweight Face Moisturizer with Sun Protection 5-in-1 Skin Care Benefits - Hydrating Brightening Firming - Niacinamide Vitamin C Collagen Peptide 1.7 oz
Olay$31.634,716 rev
Trending
90-day click momentumOlay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
Olay$13.124.6★
Olay Super Serum - Glow Serum for Face - Activated Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Benefits - Brightens Hydrates Smooths Firms Evens Tone Proactive Anti-Aging 1.0 Oz
Olay$28.284.5★
Olay Regenerist Micro-Sculpting Serum Face Serum for Women Fragrance-Free Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7 Oz
Olay$18.854.7★
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.614.6★
Olay Super Serum Trial Size - Niacinamide Vitamin C & E Collagen Peptide AHA - 5-in-1 Skin Care Benefits - Healthy Glow Brightening Hydrating Smoothing Firming Evens Tone Anti-Aging 0.4 Oz
Olay$15.394.4★
What buyers say about wrinkles around mouth
What buyers praise and complain about, mined from review topics.What buyers love
“Super Hydrating”
“Amazing scent”
“Silky soft”
“Excellent Product”
“Perfect for my skin”
“Great Value”
“makes dry skin feel wonderful”
“Absorbs fast,”
“gives a fresh glowy look”
“It is lightweight and silky smooth”
What buyers complain about
“Awful smell”
“Not hydrating at all”
“Skin irritation”
“I tried it three separate times, and each time it made my skin extremely dry and tight”
“Skin irritation”
“Doesn't work well”
“WASTE OF MONEY”
“Very small bottle”
“Sticky and leaves a white residue”
“Incorrect description”
Top return reasons
Common questions
- Is wrinkles around mouth profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the wrinkles around mouth niche?
- 3 brands and 76 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wrinkles around mouth?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.2%.
- When does demand for wrinkles around mouth peak?
- Demand peaks in Jul–Aug–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the wrinkles around mouth niche?
- Listings span $9.66–$36.27; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 13,166 reviews — the moat a new listing must climb.