Wrinkles Around Mouth

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

7.4%

Market size, estimated

$2.1Ma year

Peak month

August2.5× the quietest month

Top search term

olay super serum515K searches a year

Listings sell for $20.57 on average, from $9.66 to $36.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $20.57 that is $103K to $123K a year per listing.

Average price

$20.57inside the $15 to $100 sweet spot

Price range

$9.66–$36.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

$103K–$123K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Serums. It carries 13,166 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#120in Serums

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

13,166per listing

Listings tracked

12

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months