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Wrinkle Devices for Face

Fail

Shoppers spend an estimated $35K a year here, so Wrinkle Devices for Face is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$35K/yr84K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
40%top-5 click share · 39 brands · 224 sellers

Flapen Score

Wrinkle Devices for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Wrinkle Devices for Face is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrinkle Devices for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Wrinkle Devices for Face 84K times last year and spent an estimated $35K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
1.1%
Market size, estimated
$35Ka year
Peak month
December2.1× the quietest month
Top search term
face and neck massager28K searches a year

02 · Price

A sale here is worth $36.30.

Listings sell for $36.30 on average, from $8.12 to $172.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $36.30 that is $0 to $4K a year per listing.

Average price
$36.30inside the $15 to $100 sweet spot
Price range
$8.12–$172.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #330 within Salon & Spa Equipment. It carries 3,062 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
22.6%
Average rank
#330in Salon & Spa Equipment
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
3,062per listing
Listings tracked
43

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wrinkle Devices for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

224

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

40%

Top 20: 77%

Open market

50%

  • Brand 114%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Wrinkle Devices for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wrinkle Devices for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face and neck massager28K/yr
  • neck firming device13K/yr
  • neck lifting device9K/yr
  • neck and face massager10K/yr
  • neck beauty device8K/yr
  • face neck massager3K/yr
  • anti aging tools4K/yr
  • collagen stimulator for face5K/yr
  • wrinkle device1K/yr
  • wrinkle devices for face2K/yr

Reviews and returns

What reviews say buyers love and hate about Wrinkle Devices for Face

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Functionality-Overall”
2.1%of orders come back
“Does not function properly”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wrinkle Devices for Face questions

Answered from the same tracked data.