Wrinkle Cream for Face

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.5M a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

10.2%

Market size, estimated

$13.5Ma year

Peak month

May3.6× the quietest month

Top search term

olay regenerist1.0M searches a year

Listings sell for $21.73 on average, from $8.76 to $38.20. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $21.73 that is $326K to $435K a year per listing.

Average price

$21.73inside the $15 to $100 sweet spot

Price range

$8.76–$38.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$326K–$435K

Returns

0.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Face Moisturizers. It carries 16,115 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#92in Face Moisturizers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

16,115per listing

Listings tracked

37

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months