Wrinkle
MaybeAn estimated 0.9% of orders come back. But the average product has 12,962 reviews to catch up to, so Wrinkle is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $136K/yr267K searches / yr
- 90-day growth
- +18.6%search demand this quarter
- Competition
- 32%top-5 click share · 41 brands · 226 sellers
Flapen Score
Wrinkle against its category
The dotted line is the Beauty & Personal Care average. Past it, Wrinkle is stronger. Inside it, weaker.
Market
The Wrinkle market on Amazon at a glance
Shoppers on Amazon United States searched for Wrinkle 267K times last year and spent an estimated $136K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +18.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $136Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- deep wrinkle repair37K searches a year
02 · Price
A sale here is worth $20.39.
Listings sell for $20.39 on average, from $7.93 to $59.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.39 that is $2K to $5K a year per listing.
- Average price
- $20.39inside the $15 to $100 sweet spot
- Price range
- $7.93–$59.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #138 within Face Moisturizers. It carries 12,962 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #138in Face Moisturizers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 12,962per listing
- Listings tracked
- 65
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Wrinkle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
- Price
- $22.00
- Rating
- 4.4/5
- Reviews
- 36,345
- Age
- 3y ago

LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz
- Price
- $8.76
- Rating
- 4.6/5
- Reviews
- 55,730
- Age
- 13y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 29,990
- Age
- 1y ago

RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)
- Price
- $21.49
- Rating
- 4.3/5
- Reviews
- 16,519
- Age
- 16y ago

LOreal Paris Collagen Moisture Filler Moisture Bounce Face Serum Glow Serum with Collagen Glycerin and Squalane for Bouncy Radiant Hydrated Skin Includes Sample
- Price
- $8.66
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
- Price
- $19.95
- Rating
- 4.1/5
- Reviews
- 7,511
- Age
- 2y ago

No7 Protect & Perfect Intense Advanced Serum - Anti-Aging Face Serum that Visibly Smoothes & Firms Fine Lines and Wrinkles - Formulated with Hyaluronic Acid and Matrix 3000+ Technology (1 fl oz)
- Price
- $21.85
- Rating
- 4.7/5
- Reviews
- 4,688
- Age
- 9mo ago

numbuzin No.9 NAD+ Peptide Serum for Face Neck and Body - for anti-aging Sagging Skin Fine Lines & Elasticity Lifting Hydrating & Skin Tightening Formula Korean Skincare 1.69 fl oz
- Price
- $20.83
- Rating
- 4.6/5
- Reviews
- 3,300
- Age
- 1y ago

BIODANCE Pore Perfecting Collagen Peptide Serum Skin Firming & Radiance Plumping Pore Care Makeup Prep Serum for All Skin Types Korean Skin Care Self Care Gifts for Women | 1.01 fl.oz
- Price
- $19.82
- Rating
- 4.5/5
- Reviews
- 1,669
- Age
- 11mo ago

LilyAna Naturals Anti Aging Retinol Face Cream for Women Wrinkle & Neck Cream for Firming Retinol Moisturizer for Face with Hyaluronic Acid Hydrating Night Cream for Fine Lines Collagen Boost
- Price
- $20.38
- Rating
- 4.4/5
- Reviews
- 41,579
- Age
- 10y ago
Newest
by launch date
No7 Protect & Perfect Intense Advanced Serum - Anti-Aging Face Serum that Visibly Smoothes & Firms Fine Lines and Wrinkles - Formulated with Hyaluronic Acid and Matrix 3000+ Technology (1 fl oz)
- Price
- $21.85
- Rating
- 4.7/5
- Reviews
- 4,688
- Age
- 9mo ago

Cetaphil Skin Activator Hydrating & Firming Cream For Face Neck & Chest 3.4 oz Mandelic Acid (AHA) and Centella Asiatica (CICA) Cream Hydrates and Firms Aging Skin Anti-Aging Skincare
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 1,205
- Age
- 10mo ago

BIODANCE Pore Perfecting Collagen Peptide Serum Skin Firming & Radiance Plumping Pore Care Makeup Prep Serum for All Skin Types Korean Skin Care Self Care Gifts for Women | 1.01 fl.oz
- Price
- $19.82
- Rating
- 4.5/5
- Reviews
- 1,669
- Age
- 11mo ago

LOreal Paris Collagen Moisture Filler Moisture Bounce Face Serum Glow Serum with Collagen Glycerin and Squalane for Bouncy Radiant Hydrated Skin Includes Sample
- Price
- $8.66
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago

Advanced Clinicals Collagen Peptides Body Lotion & Face Moisturizer | Peptide Infused Collagen Lotion For Women & Men Helps Improve Look Of Crepey Skin Wrinkles & Uneven Dry Skin Texture 16 Ounce
- Price
- $17.43
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
226
Est. top-5 brand share
56%
Top 20: 85%
Est. top-5 click share
32%
Top 20: 63%
Open market
41%
- L'Oreal Paris13%
- RoC13%
- medicube12%
- SimplyVital12%
- Olay5%
- BIODANCE3%
Demand
Wrinkle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Wrinkle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deep wrinkle repair37K/yr
- colgeno para la cara23K/yr
- anti-wrinkle skin care8K/yr
- collagen skin care26K/yr
- face and neck firming and tightening cream21K/yr
- face collagen17K/yr
- wrinkle remover for face24K/yr
- cellexia cellular renewal cream16K/yr
- best instant face firming cream tightening lifting sagging skin8K/yr
- face wrinkle remover15K/yr
Reviews and returns
What reviews say buyers love and hate about Wrinkle
We read the reviews and the return reasons for every product selling here.
“No result”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrinkle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









