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Wrestling Soap

Fail

The top 5 brands take 100% of clicks, so Wrestling Soap is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$143K/yr39K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
53%top-5 click share · 4 brands · 8 sellers

Flapen Score

Wrestling Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Wrestling Soap is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrestling Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Wrestling Soap 39K times last year and spent an estimated $143K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
12.9%
Market size, estimated
$143Ka year
Peak month
November3.1× the quietest month
Top search term
defence soap antifungal6K searches a year

02 · Price

A sale here is worth $28.04.

Listings sell for $28.04 on average, from $8.39 to $84.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $28.04 that is $3K to $7K a year per listing.

Average price
$28.04inside the $15 to $100 sweet spot
Price range
$8.39–$84.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Cleansers. It carries 5,145 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#226in Cleansers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,145per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wrestling Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

0%

  • Brand 174%
  • Brand 223%
  • Brand 32%
  • Brand 42%

Demand

Wrestling Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Wrestling Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • defence soap antifungal6K/yr
  • bjj soap6K/yr
  • defense antifungal soap7K/yr
  • defence soap4K/yr
  • jiu jitsu soap4K/yr
  • wrestling soap10K/yr
  • fight soap2K/yr
  • defense soap for wrestlers930/yr

Reviews and returns

What reviews say buyers love and hate about Wrestling Soap

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
18%of negative reviews mention “Value For Money”
0.3%of orders come back
“It is expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wrestling Soap questions

Answered from the same tracked data.