wrapping mask
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Price range
Good$5.97–$30.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,785.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 89K searches
According to Flapen's Amazon United States niche tracking, wrapping mask is a $51K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
wrapping mask market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
27
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- medicube48%
- COSRX14%
- Abib9%
- APRILSKIN8%
- TYTCA5%
- Sokgo3%
- Open — no brand owns it (7 brands, 15%)
Top wrapping mask search terms
- wrapping mask41K/yr
- night wrapping mask15K/yr
- overnight peel off face mask14K/yr
- overnight wrapping mask8K/yr
- korean wrapping mask4K/yr
- overnight peel off mask3K/yr
- overnight face mask peel off4K/yr
Top wrapping mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube$16.364.5★22,152 rev
COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.604.5★1,413 rev
medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube$17.004.5★1,714 rev
APRILSKIN TXA Niacinamide 99 Overnight Wrapping Mask | 99% High-Purity TXA+Niacinamide for Uneven Skin Tone | Overnight Skin Booster for Toning Care Firming & Pore Care | 80ml 2.70 fl.oz.
APRILSKIN$11.874.5★299 rev
medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz
medicube$16.304.6★2,315 rev
Newest
by launch date
Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml
Clinical Resolution$16.50108 rev
Dr.Melaxin TX Astaxanthin Overnight Wrapping Peel-Off Mask Skin Tone Improving Hydrating & Firming Overnight Face Mask for Glow & Texture Refinement
Dr.Melaxin$21.58147 rev
COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.601,413 rev
medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube$17.001,714 rev
ISTON Collagen Night Wrapping Mask for Glass Skin - Elasticity& Hydration Boost Reduces Dullness&Radiant Skin| Easy Peel-Off Collagen Face Mask Skin Care
ISTON$10.27279 rev
Trending
90-day click momentumClinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml
Clinical Resolution$16.504.4★
medicube Wrapping Mask Collagen Glazed Milky Glow Daytime Peel Off Mask | Quick and Easy Care with Glutathione Niacinamide for Plumped Hydrated & Smooth Skin | Korean Skin Care 2.53 fl.oz
medicube$16.474.5★
Sokgo Collagen Overnight Wrapping Mask Intensive Hydration Anti Aging Overnight Skin Treatment Boosts Elasticity and Firmness Revitalizes Dull Skin Reduces Fine Lines and Wrinkles (1PCS)
Sokgo$5.974.3★
COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.604.5★
Abib Collagen Overnight Wrapping Mask Jericho Rose Peel Off Face Mask for Glass Skin & Pore Tightening Lifting & Firming Korean Skincare 3.38 fl.oz
Abib$18.464.5★
What buyers say about wrapping mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizing”
“Smooth feeling”
“Good for skin”
“Great quality the prices is affordable —I recommend this product”
“Great shine”
“It definitely works extremely well for dry skin”
“Amazing value”
“Ease of use”
“Easy to apply”
“As described”
What buyers complain about
“ALLERGIC REACTION”
“breaks apart”
“Difficult to put on”
“Expensive”
“Not hydrating at all”
“slightly unpleasant odor”
“wouldnt stick”
“No results”
“Burned my skin”
“This product is not made good”
Top return reasons
Common questions
- Is wrapping mask profitable to sell on Amazon United States?
- The niche generates $51K/yr across 17 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the wrapping mask niche?
- 13 brands and 27 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in wrapping mask?
- Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.9%.
- What does it cost to enter the wrapping mask niche?
- Listings span $5.97–$30.12; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 4,785 reviews — the moat a new listing must climb.