Is Wrapping Mask profitable to sell on Amazon United States?

Flapen scores Wrapping Mask 40 out of 100 on Amazon United States, a Fail. Shoppers spend $51K a year across 17 tracked products. 8 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -14.9% in the last 90 days.

How competitive is the Wrapping Mask niche on Amazon United States?

13 brands and 27 sellers compete in Wrapping Mask on Amazon United States. The top 5 Wrapping Mask products take 67% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Wrapping Mask?

Wrapping Mask buyers on Amazon United States complain most about Allergies, Durability, and Ease Of Use. An estimated 0.9% of orders come back.

What does it cost to enter the Wrapping Mask niche?

Wrapping Mask sells for $15.52 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.97 to $30.12. The average product has 4,785 reviews, the count a new listing must catch up to.

Wrapping Mask

Fail

Shoppers spend an estimated $51K a year here, so Wrapping Mask is a Fail.

Flapen Score: 40
40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size: $51K/yr89K searches / yr
90-day growth: -14.9%search demand this quarter
Competition: 67%top-5 click share · 13 brands · 27 sellers

Flapen Score

Wrapping Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Wrapping Mask is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Wrapping Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Wrapping Mask 89K times last year and spent an estimated $51K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months: 89K
Growth, 90 days vs prior 90: -14.9%
Conversion, latest week: 3.7%
Market size, estimated: $51Ka year
Top search term: wrapping mask41K searches a year

02 · Price

A sale here is worth $15.52.

Listings sell for $15.52 on average, from $5.97 to $30.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.

Average price: $15.52inside the $15 to $100 sweet spot
Price range: $5.97–$30.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Masks. It carries 4,785 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #135in Masks
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 4,785per listing
Listings tracked: 17

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 8Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Wrapping Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

Brand 148%
Brand 214%
Brand 39%
Brand 48%
Brand 55%
Brand 63%
Open — no brand owns it (7 brands, 15%)

Search terms

Top Wrapping Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wrapping mask41K/yr -9.8%3.5% conv.
night wrapping mask15K/yr -9.9%3.5% conv.
overnight peel off face mask14K/yr -28.3%3.3% conv.
overnight wrapping mask8K/yr -11.9%3.1% conv.
korean wrapping mask4K/yr +0.5%2.3% conv.
overnight peel off mask3K/yr -36.4%4.0% conv.
overnight face mask peel off4K/yr -63.2%3.4% conv.

Reviews and returns

What reviews say buyers love and hate about Wrapping Mask

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”

9%of negative reviews mention “Allergies”

0.9%of orders come back

“ALLERGIC REACTION”

A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Wrapping Mask questions

Answered from the same tracked data.

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