Wrap Cap Hair Net and Scarf

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-47.0%

Conversion, latest week

4.6%

Market size, estimated

$156Ka year

Top search term

wrap cap71K searches a year

Listings sell for $9.61 on average, from $5.83 to $13.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $9.61 that is $5K to $7K a year per listing.

Average price

$9.61under the $15 to $100 sweet spot

Price range

$5.83–$13.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

2.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #664 within Wig Caps. It carries 3,352 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#664in Wig Caps

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

3,352per listing

Listings tracked

17

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months