Wow Heat Protectant Spray for Hair

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

9.2%

Market size, estimated

$237Ka year

Peak month

December1.9× the quietest month

Top search term

wow heat protectant spray for hair46K searches a year

Listings sell for $21.52 on average, from $12.76 to $28.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $21.52 that is $22K to $27K a year per listing.

Average price

$21.52inside the $15 to $100 sweet spot

Price range

$12.76–$28.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

1.7%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Hair Sprays. It carries 40,971 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Hair Sprays

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

40,971per listing

Listings tracked

6

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months