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Wow Hair Spray

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Wow Hair Spray is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$586K/yr213K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
88%top-5 click share · 2 brands · 6 sellers

Flapen Score

Wow Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Wow Hair Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wow Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Wow Hair Spray 213K times last year and spent an estimated $586K. All 2 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
11.6%
Market size, estimated
$586Ka year
Peak month
November1.3× the quietest month
Top search term
wow hair spray123K searches a year

02 · Price

A sale here is worth $23.86.

Listings sell for $23.86 on average, from $12.76 to $30.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $23.86 that is $72K to $95K a year per listing.

Average price
$23.86inside the $15 to $100 sweet spot
Price range
$12.76–$30.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$72K–$95K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Hair Sprays. It carries 37,972 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Hair Sprays
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
37,972per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 110 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
110 months

Products

Top Wow Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Wow Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wow Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wow hair spray123K/yr
  • wow hairspray34K/yr
  • color wow hair spray30K/yr
  • color wow hairspray11K/yr
  • wow hairspray for women10K/yr
  • color wow cult favorite hairspray5K/yr

Reviews and returns

What reviews say buyers love and hate about Wow Hair Spray

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.8%of orders come back
“Way too expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wow Hair Spray questions

Answered from the same tracked data.