Wow Hair Products for Women

Shoppers searched for this 14.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68.8M a year.

Searches, last 12 months

14.6M

Growth, 90 days vs prior 90

+65.8%

Conversion, latest week

19.1%

Market size, estimated

$68.8Ma year

Peak month

July1.8× the quietest month

Top search term

wow hair products2.4M searches a year

Listings sell for $24.61 on average, from $11.82 to $41.48. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $24.61 that is $1.5M to $2.0M a year per listing.

Average price

$24.61inside the $15 to $100 sweet spot

Price range

$11.82–$41.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$1.5M–$2.0M

Returns

1.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Hair Sprays. It carries 21,984 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Hair Sprays

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

21,984per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months