Wow Dreamcoat
FailThe top 5 brands take 100% of clicks, so Wow Dreamcoat is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $572K/yr291K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 97%top-5 click share · 1 brands · 5 sellers
Flapen Score
Wow Dreamcoat against its category
The dotted line is the Beauty & Personal Care average. Past it, Wow Dreamcoat is stronger. Inside it, weaker.
Market
The Wow Dreamcoat market on Amazon at a glance
Shoppers on Amazon United States searched for Wow Dreamcoat 291K times last year and spent an estimated $572K. One brand takes every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $572K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $572Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- wow dream coat anti frizz17K searches a year
02 · Price
A sale here is worth $20.59.
Listings sell for $20.59 on average, from $12.76 to $27.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $20.59 that is $82K to $103K a year per listing.
- Average price
- $20.59inside the $15 to $100 sweet spot
- Price range
- $12.76–$27.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $82K–$103K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Hair Sprays. It carries 43,790 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Hair Sprays
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 43,790per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Wow Dreamcoat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair
- Price
- $24.41
- Rating
- 4.3/5
- Reviews
- 109,689
- Age
- 9y ago

COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray
- Price
- $12.76
- Rating
- 4.3/5
- Reviews
- 109,689
- Age
- 7y ago

COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair
- Price
- $27.54
- Rating
- 4.4/5
- Reviews
- 9,895
- Age
- 3y ago

COLOR WOW Extra Strength Dream Coat 1.7 fl oz Powerful anti humidity treatment for extremely frizz prone hair glassy smooth straight + resistant styles up to 3-4 washes
- Price
- $14.37
- Rating
- 4.4/5
- Reviews
- 9,895
- Age
- 2y ago

COLOR WOW Speed Dry Blow Dry Spray Heat Protectant to Reduce Blow Dry Time and Help Prevent Breakage
- Price
- $21.88
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 22y ago
Trending
estimated 90-day click momentum
COLOR WOW Speed Dry Blow Dry Spray Heat Protectant to Reduce Blow Dry Time and Help Prevent Breakage
- Price
- $21.88
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 22y ago

COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray
- Price
- $12.76
- Rating
- 4.3/5
- Reviews
- 109,689
- Age
- 7y ago

COLOR WOW Extra Strength Dream Coat 1.7 fl oz Powerful anti humidity treatment for extremely frizz prone hair glassy smooth straight + resistant styles up to 3-4 washes
- Price
- $14.37
- Rating
- 4.4/5
- Reviews
- 9,895
- Age
- 2y ago

COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair
- Price
- $24.41
- Rating
- 4.3/5
- Reviews
- 109,689
- Age
- 9y ago

COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair
- Price
- $27.54
- Rating
- 4.4/5
- Reviews
- 9,895
- Age
- 3y ago
Newest
by launch date
COLOR WOW Extra Strength Dream Coat 1.7 fl oz Powerful anti humidity treatment for extremely frizz prone hair glassy smooth straight + resistant styles up to 3-4 washes
- Price
- $14.37
- Rating
- 4.4/5
- Reviews
- 9,895
- Age
- 2y ago

COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair
- Price
- $27.54
- Rating
- 4.4/5
- Reviews
- 9,895
- Age
- 3y ago

COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray
- Price
- $12.76
- Rating
- 4.3/5
- Reviews
- 109,689
- Age
- 7y ago

COLOR WOW Dream Coat for Curly Hair Moisture-Boosting Anti-Frizz Spray for Defined Curls
- Price
- $22.61
- Rating
- 4.1/5
- Reviews
- 20,381
- Age
- 8y ago

COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair
- Price
- $24.41
- Rating
- 4.3/5
- Reviews
- 109,689
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- COLOR WOW100%
Demand
Wow Dreamcoat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×
Search terms
Top Wow Dreamcoat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wow dream coat anti frizz17K/yr
- wow dreamcoat183K/yr
- dreamcoat10K/yr
- dream coat supernatural spray10K/yr
- color wow spray13K/yr
- waw11K/yr
- color wow anti frizz6K/yr
- wow dreamcoat supernatural spray9K/yr
- color wow heat protectant spray10K/yr
- wow blow dry spray6K/yr
Reviews and returns
What reviews say buyers love and hate about Wow Dreamcoat
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wow Dreamcoat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









