Wow Curly Hair Products for Women

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

601K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

12.3%

Market size, estimated

$1.7Ma year

Peak month

June6.4× the quietest month

Top search term

wow dream coat for curly hair wow211K searches a year

Listings sell for $23.54 on average, from $12.75 to $30.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 15,000 to 20,000 of them. At $23.54 that is $353K to $471K a year per listing.

Average price

$23.54inside the $15 to $100 sweet spot

Price range

$12.75–$30.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

15,000–20,000

Revenue per listing a year

$353K–$471K

Returns

1.7%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Hair Sprays. It carries 36,145 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#96in Hair Sprays

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

36,145per listing

Listings tracked

5

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months