Is wood cologne for men profitable to sell on Amazon United States?

The niche generates $155K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (43/100).

How competitive is the wood cologne for men niche?

5 brands and 105 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wood cologne for men?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for wood cologne for men peak?

Demand peaks in Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the wood cologne for men niche?

Listings span $13.44–$91.62; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

wood cologne for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.68

avg listing price — sweet spot $15–$100

Price range

Great$13.44–$91.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,430.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$155K

$155K/yr · 98K searches

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wood cologne for men is a $155K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

wood cologne for men market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $163K–$196K; units × avg price
Conversion rate: 4.8%
Avg BSR: #367
Page quality: 0%
Prime: 58%
Sponsored: 83%
Out of stock: 0.7%
Avg brand age: 69 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Bath & Body Works81%
Generic9%
Dr. Squatch4%
Affinati3%
Cremo3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -2.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.6×

Open Trend

Top wood cologne for men search terms

mahogany teakwood cologne41K/yr +1.7%7.0% conv.
teakwood cologne20K/yr -5.1%3.5% conv.
cedar cologne for men7K/yr +4.9%1.1% conv.
cedarwood cologne5K/yr +6.7%0.5% conv.
wood cologne for men7K/yr -30.9%0.1% conv.
mahogany teakwood cologne for men5K/yr -17.4%9.0% conv.
teakwood cologne for men5K/yr -26.8%4.0% conv.
for one night cologne5K/yr +40.0%6.0% conv.

All search terms

Top wood cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$35.574.6★708 rev

Bath & Body Works Mahogany Teakwood Cologne Mist 8 fl oz | Mahogany Black Teakwood & Lavender Scent

Bath & Body Works$20.144.3★83 rev

Bath & Body Works Body Spray for Men Mahogany Teakwood Scent Mens Spray with Long-Lasting Personal Fragrance Warm Woodsy & Masculine Scent 3.7 oz - 1 Pack

Bath & Body Works$13.444.6★3,264 rev

FOR ONE NIGHT Long Lasting Perfume for Women and Men Travel Size Eau De Parfum Fragrances - Orange Blossom Coffee Vanilla - 55 ml/1.86 fl oz Perfect for Holiday Gifts Valentines Day Christmas

Generic$16.443.9★55 rev

Bath and Body Works Teakwood Mens Fragrance Cologne Spray 1.00 Fl Oz (Pack of 1)

Bath & Body Works$91.624.2★156 rev

Newest

by launch date

Affinati Mahogany Teakwood Cologne for Men 3.4 oz / 100 ml Long-Lasting Masculine Fragrance Spray with Premium Fragrance Oils

Affinati$43.971 rev

1mo ago

Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack

Bath & Body Works$24.893,264 rev

5mo ago

Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack

Bath & Body Works$38.26691 rev

7mo ago

Bath & Body Works Mahogany Teakwood Cologne Mist 8 fl oz | Mahogany Black Teakwood & Lavender Scent

Bath & Body Works$20.1483 rev

11mo ago

FOR ONE NIGHT Long Lasting Perfume for Women and Men Travel Size Eau De Parfum Fragrances - Orange Blossom Coffee Vanilla - 55 ml/1.86 fl oz Perfect for Holiday Gifts Valentines Day Christmas

Generic$16.4455 rev

1y ago

What buyers say about wood cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Great fragrance”

Quality-Overall6%

“The presentation is very high-quality”

Value For Money5%

“Good deal”

Durability4%

“It has great lasting power”

Gifting Purpose2%

“Great Gift”

Advertised Vs Actual Product1%

“As described”

Ease Of Application1%

“Easy to apply”

Ease Of Use1%

“which makes it easy to use daily”

Soft Feel1%

“feeling very soft the entire day”

Size-Overall1%

“The bottle size feels fair for what you're paying for”

What buyers complain about

Smell41%

“Smells awful”

Durability11%

“it does not last for more than a few minutes”

Value For Money5%

“Not a value for the money”

Strength5%

“Not as strong as it should be”

Leak-Proof5%

“half the bottle leak in my travel bag --”

Size-Overall4%

“bottle size is way to small for price range”

Advertised Vs Actual Product3%

“Described in one word: Cheap”

Ease Of Application2%

“it doesn't apply for change”

Product Condition1%

“Definitely a used product”

Quality-Overall1%

“less than other similar brands”

Top return reasons

Leak-Proof60%

Smell20%

Defective Material/Parts10%

Instructions/User Manual/Troubleshooting10%

Common questions

Is wood cologne for men profitable to sell on Amazon United States?: The niche generates $155K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (43/100).
How competitive is the wood cologne for men niche?: 5 brands and 105 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wood cologne for men?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for wood cologne for men peak?: Demand peaks in Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the wood cologne for men niche?: Listings span $13.44–$91.62; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.