Wood Cologne for Men

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

4.8%

Market size, estimated

$155Ka year

Peak month

December2.6× the quietest month

Top search term

mahogany teakwood cologne41K searches a year

Listings sell for $32.68 on average, from $13.44 to $91.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $32.68 that is $8K to $16K a year per listing.

Average price

$32.68inside the $15 to $100 sweet spot

Price range

$13.44–$91.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #367 within Men's. It carries 1,431 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

58%

Out of stock, average day

0.7%

Average rank

#367in Men's

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,431per listing

Listings tracked

12

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

69 months