Is wonderskin eyeliner sharpener profitable to sell on Amazon United States?

The niche generates $197K/yr across 8 tracked products. 90-day search growth is +13.9%. Flapen's verdict: Skip it (44/100).

How competitive is the wonderskin eyeliner sharpener niche?

6 brands and 37 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in wonderskin eyeliner sharpener?

Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 0.6%.

What does it cost to enter the wonderskin eyeliner sharpener niche?

Listings span $2.88–$18.12; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 9,358 reviews — the moat a new listing must climb.

wonderskin eyeliner sharpener

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible25.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Market size

Okay$197K

$197K/yr · 84K searches

Avg price

Okay$9.33

avg listing price — sweet spot $15–$100

Review moat

Bad9,357.88

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$2.88–$18.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wonderskin eyeliner sharpener is a $197K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

wonderskin eyeliner sharpener market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $93K–$117K; units × avg price
Conversion rate: 25.1%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.7%
Avg brand age: 57 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Wonderskin66%
REVLON15%
Sun's Out Beauty7%
RADIANT PROFESSIONAL MAKE UP / HELLENICA4%
e.l.f.4%
Anastasia Beverly Hills3%

Demand

Weekly Amazon search volume, last 20 weeks — +13.9% search growth over the last 90 days.

Open Trend

Top wonderskin eyeliner sharpener search terms

wonderskin eyeliner sharpener44K/yr +12.0%13.3% conv.
wonderskin sharpener19K/yr -8.1%11.3% conv.
wonderskin sharpener for eyeliner5K/yr +216.3%14.0% conv.
wonderskin pencil sharpener7K/yr +6.0%9.6% conv.
wonderskin cosmetic pencil sharpener3K/yr +157.6%8.2% conv.
wonderskin eyeliner pencil sharpener5K/yr -30.0%9.9% conv.
wonderskin eyeliner sharpener for pencil2K/yr -27.6%12.7% conv.

All search terms

Top wonderskin eyeliner sharpener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wonderskin Makeup Pencil Sharpener Precision Eyeliner Pencil Sharpener for Lip Liner & Eye Makeup Pencils

Wonderskin$8.854.2★656 rev

Revlon Universal Points Sharpener for Wooden & Plastic Makeup Pencils Fits Small to Large Sizes Easy to Clean 1 Count

REVLON$3.444.7★26,238 rev

Wonderskin Eyeliner Pencil 1440 Longwear Deep Black Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Liquorice)

Wonderskin$16.323.8★8,167 rev

Suns Out Beauty Precision 2-in-1 Cosmetic Pencil Sharpener

Sun's Out Beauty$9.604.7★4,534 rev

Radiant Professional Pencil Sharpener for Soft Pencils - Makeup Sharpener with Catcher for Lip & Eye Pencils

RADIANT PROFESSIONAL MAKE UP / HELLENICA$9.854.3★64 rev

Newest

by launch date

Wonderskin IYKYK Eyeshadow Stick - Longwear Eye Shadow Sticks Budge-Proof & Waterproof Shimmer Eyeshadow Stick with Built-in Sharpener (Green Smoke)

Wonderskin$18.121,519 rev

1y ago

Wonderskin Makeup Pencil Sharpener Precision Eyeliner Pencil Sharpener for Lip Liner & Eye Makeup Pencils

Wonderskin$8.85656 rev

2y ago

Wonderskin Eyeliner Pencil 1440 Longwear Deep Black Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Liquorice)

Wonderskin$16.328,167 rev

3y ago

Radiant Professional Pencil Sharpener for Soft Pencils - Makeup Sharpener with Catcher for Lip & Eye Pencils

RADIANT PROFESSIONAL MAKE UP / HELLENICA$9.8564 rev

5y ago

Suns Out Beauty Precision 2-in-1 Cosmetic Pencil Sharpener

Sun's Out Beauty$9.604,534 rev

6y ago

What buyers say about wonderskin eyeliner sharpener

What buyers praise and complain about, mined from review topics.

What buyers love

Eyeliner Quality15%

“It does last much much longer than your typical eyeliner”

Durability10%

“Strong and durable”

Quality-Overall10%

“Decent quality”

Smudge Resistance8%

“lasts all day without smudging”

Color7%

“The colors are so pretty”

Advertised Vs Actual Product6%

“As advertised”

Soft Feel6%

“Smooth and creamy”

Value For Money5%

“Worth the money”

Ease Of Application3%

“Easy to apply”

Ease Of Use3%

“Goes on easy”

What buyers complain about

Durability19%

“Falls apart”

Smudge Resistance13%

“Definitely smudges”

Value For Money9%

“more expensive”

Advertised Vs Actual Product8%

“Didnt work as advertised”

Eyeliner Quality7%

“Even the ones that come with the eyeliner dont work properly”

Functionality-Overall6%

“It doesn't work very well”

Water Resistance5%

“Not Waterproof”

Quality-Overall3%

“NOT the quality advertised”

Size-Overall2%

“Now its super short”

Allergies2%

“Irritation to eyes”

Top return reasons

Eyeliner Quality35%

Advertised Vs Actual Product14%

Functionality-Overall8%

Color6%

Durability6%

Water Resistance5%

Defective Material/Parts5%

Size-Overall4%

Smudge Resistance4%

Value For Money2%

Common questions

Is wonderskin eyeliner sharpener profitable to sell on Amazon United States?: The niche generates $197K/yr across 8 tracked products. 90-day search growth is +13.9%. Flapen's verdict: Skip it (44/100).
How competitive is the wonderskin eyeliner sharpener niche?: 6 brands and 37 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in wonderskin eyeliner sharpener?: Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 0.6%.
What does it cost to enter the wonderskin eyeliner sharpener niche?: Listings span $2.88–$18.12; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 9,358 reviews — the moat a new listing must climb.