Wonderskin Eyeliner

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

7.1%

Market size, estimated

$2.4Ma year

Peak month

February7.2× the quietest month

Top search term

wonderskin eyeliner1.2M searches a year

Listings sell for $15.27 on average, from $6.50 to $17.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At $15.27 that is $382K to $458K a year per listing.

Average price

$15.27inside the $15 to $100 sweet spot

Price range

$6.50–$17.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

25,000–30,000

Revenue per listing a year

$382K–$458K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Eyes. It carries 12,189 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Eyes

Average rating

3.94 starsAmazon United States average 4.42 stars

Average reviews

12,189per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months