womens razor refills
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Price range
Great$9.18–$34.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Market size
Okay$244K$244K/yr · 110K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,745.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, womens razor refills is a $244K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
womens razor refills market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $237K–$285K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
127
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
10%
- Gillette Venus41%
- Amazon Basics22%
- INTUITION12%
- Billie6%
- Flamingo5%
- Norelco4%
- Open — no brand owns it (5 brands, 10%)
Top womens razor refills search terms
- womens razor refills41K/yr
- razor head16K/yr
- razor replacement heads14K/yr
- women razor refills9K/yr
- shaver heads7K/yr
- razor head replacement7K/yr
- replacement razor heads5K/yr
- razer heads3K/yr
- shaver refills3K/yr
- replacement razor blade5K/yr
Top womens razor refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)
Amazon Basics$10.544.4★41,294 rev
Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills
Gillette Venus$19.814.8★4,888 rev
Gillette Venus ComfortGlide White Tea Womens Razor Blades 3-Blade Razor Refills 6 Count
Gillette Venus$20.974.8★18,677 rev
INTUITION Schick Refill Razors for Women Sensitive Skin | Intuition Razor Blades Refill with Organic Aloe Razor Refills 6 Count (Pack of 1)
INTUITION$17.404.8★18,746 rev
Gillette Venus Extra Smooth Womens Razor Blade Refills 6 Count Designed for a Close Smooth Shave
Gillette Venus$24.314.8★10,366 rev
Newest
by launch date
Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count
Gillette$34.231,072 rev
Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count
Billie$15.099,676 rev
Schick Quattro Womens Razor for Shaving Refllls Razors for Women Value Pack Ladies Razors for Legs - 8 Count
Schick Quattro Womens$13.171,553 rev
Philips Norelco OneBlade 360 Blades Genuine Replacement Blades for OneBlade Electric Shaver and Trimmer Durable Stainless Steel Trim Edge and Shave 3 Pack QP430/80
Norelco$32.5510,254 rev
Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women
Flamingo$14.716,291 rev
Trending
90-day click momentumGillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count
Gillette$34.234.7★
Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)
Amazon Basics$10.544.4★
Gillette Venus ComfortGlide White Tea Womens Razor Refills 4 Refill Cartridges Fits Venus Reusable Razor Handles 3-Bladed with Built-in Shave Gel Bars
Gillette Venus$14.434.8★
Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills
Gillette Venus$19.814.8★
Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 3 Count (Pack of 1)
INTUITION$9.184.8★
What buyers say about womens razor refills
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable price”
“Best quality”
“Exact fit”
“Keeps my skin soft”
“As advertised”
“Have used for many years”
“easy to hold”
“Efficiency”
“help minimize irritation”
“have good moisturizer strips”
What buyers complain about
“Bad quality control”
“expensive”
“it actually fell apart”
“Very large”
“Irritating”
“does not match the description”
“results have not been good”
“So its hard to navigate”
“Very difficult to attach”
“The moisture strip isnt moist”
Top return reasons
Common questions
- Is womens razor refills profitable to sell on Amazon United States?
- The niche generates $244K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the womens razor refills niche?
- 11 brands and 127 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in womens razor refills?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
- What does it cost to enter the womens razor refills niche?
- Listings span $9.18–$34.23; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 11,746 reviews — the moat a new listing must climb.