Is womens razor blades profitable to sell on Amazon United States?

The niche generates $159K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the womens razor blades niche?

8 brands and 116 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in womens razor blades?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.2%.

When does demand for womens razor blades peak?

Demand peaks in Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the womens razor blades niche?

Listings span $6.80–$26.53; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 11,934 reviews — the moat a new listing must climb.

womens razor blades

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.59

avg listing price — sweet spot $15–$100

Price range

Good$6.80–$26.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Market size

Okay$159K

$159K/yr · 82K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,933.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, womens razor blades is a $159K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

womens razor blades market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $133K–$166K; units × avg price
Conversion rate: 11.8%
Avg BSR: #30
Page quality: 0%
Prime: 96%
Sponsored: 48%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

116

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

Gillette Venus60%
Amazon Basics18%
INTUITION8%
Billie4%
Schick Quattro Womens4%
Schick Hydro Silk3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +14.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.9×

Open Trend

Top womens razor blades search terms

womens razor blades25K/yr +22.0%8.7% conv.
razor blades for women22K/yr +18.6%7.0% conv.
women razor refills9K/yr +14.1%10.8% conv.
razors refills for women6K/yr +9.5%13.4% conv.
razor cartridges for women7K/yr +23.8%11.2% conv.
razor blade refills for women4K/yr -2.8%14.8% conv.
razors blades for women3K/yr +10.3%12.9% conv.
razors for women refills6K/yr -23.1%13.1% conv.

All search terms

Top womens razor blades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills

Gillette Venus$19.814.8★4,888 rev

Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)

Amazon Basics$10.544.4★41,294 rev

Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills

Gillette Venus$23.224.8★2,769 rev

Gillette Venus Smooth Womens Razor Blade Refills 8 Count Lubracated to Protect the Skin from Irritation

Gillette Venus$18.054.6★17,713 rev

Gillette Venus Extra Smooth Womens Razor Blade Refills 6 Count Designed for a Close Smooth Shave

Gillette Venus$24.314.8★10,366 rev

Newest

by launch date

Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women

Gillette Venus$21.4265 rev

2mo ago

Schick Quattro Womens Razor for Shaving Refllls Razors for Women Value Pack Ladies Razors for Legs - 8 Count

Schick Quattro Womens$13.171,553 rev

2y ago

Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count

Billie$15.099,676 rev

2y ago

Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women

Gillette Venus$17.757,757 rev

3y ago

Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women

Flamingo$14.716,291 rev

4y ago

What buyers say about womens razor blades

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great Value”

Quality-Overall17%

“The blades are great quality”

Soft Feel16%

“Smooth Shave”

Ease Of Use6%

“Convenient and easy”

Advertised Vs Actual Product5%

“Exactly what I ordered”

Allergies4%

“no irritation”

Durability4%

“Been using for years”

Size-Overall3%

“Fits well”

Comfort-Overall3%

“So Comfortable”

Efficiency3%

“Good results for me”

What buyers complain about

Quality-Overall18%

“Lowered quality”

Size-Overall9%

“They are too small”

Durability7%

“Not as durable”

Allergies6%

“I have a rash”

Value For Money5%

“price is not”

Advertised Vs Actual Product5%

“Not as pictured”

Functionality-Overall5%

“results have not been good”

Sensitivity-Overall4%

“Not for sensitive skin”

Moist/Dry3%

“wet”

Add-Ons/Attachments3%

“Very difficult to attach”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product13%

Value For Money8%

Compatibility-Overall7%

Defective Material/Parts6%

Functionality-Overall5%

Quality-Overall4%

Product Condition3%

Damage/Burn Hair2%

Add-Ons/Attachments2%

Common questions

Is womens razor blades profitable to sell on Amazon United States?: The niche generates $159K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the womens razor blades niche?: 8 brands and 116 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in womens razor blades?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.2%.
When does demand for womens razor blades peak?: Demand peaks in Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the womens razor blades niche?: Listings span $6.80–$26.53; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 11,934 reviews — the moat a new listing must climb.