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Womens Razor Blades

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Womens Razor Blades is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$159K/yr82K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
51%top-5 click share · 8 brands · 116 sellers

Flapen Score

Womens Razor Blades against its category

The dotted line is the Beauty & Personal Care average. Past it, Womens Razor Blades is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Razor Blades market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Razor Blades 82K times last year and spent an estimated $159K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
11.8%
Market size, estimated
$159Ka year
Peak month
October1.9× the quietest month
Top search term
womens razor blades25K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $6.80 to $26.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.59 that is $2K to $4K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$6.80–$26.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Women's. It carries 11,934 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#30in Women's
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
11,934per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Womens Razor Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

116

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

3%

  • Brand 160%
  • Brand 218%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Womens Razor Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Womens Razor Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens razor blades25K/yr
  • razor blades for women22K/yr
  • women razor refills9K/yr
  • razors refills for women6K/yr
  • razor cartridges for women7K/yr
  • razor blade refills for women4K/yr
  • razors blades for women3K/yr
  • razors for women refills6K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Razor Blades

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
18%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Lowered quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Womens Razor Blades questions

Answered from the same tracked data.