Women Skin Care

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

0.9%

Market size, estimated

$55Ka year

Peak month

August1.7× the quietest month

Top search term

beauty skincare145K searches a year

Listings sell for $19.18 on average, from $4.17 to $172.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.18 that is $0 to $2K a year per listing.

Average price

$19.18inside the $15 to $100 sweet spot

Price range

$4.17–$172.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Facial Kits. It carries 22,949 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Facial Kits

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

22,949per listing

Listings tracked

88

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

55 months