Witch Makeup
FailShoppers spend an estimated $7K a year here, so Witch Makeup is a Fail.
- Flapen Score
- 31 / 100Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 4831
- Market size
- $7K/yr104K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 20 sellers
Flapen Score
Witch Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Witch Makeup is stronger. Inside it, weaker.
Market
The Witch Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Witch Makeup 104K times last year and spent an estimated $7K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $7Ka year
- Peak month
- October174.6× the quietest month
- Top search term
- witch makeup51K searches a year
02 · Price
A sale here is worth $10.27.
Listings sell for $10.27 on average, from $5.83 to $22.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.27 that is $1K to $3K a year per listing.
- Average price
- $10.27under the $15 to $100 sweet spot
- Price range
- $5.83–$22.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,420 within Body. It carries 3,732 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #1,420in Body
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 3,732per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Witch Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup
- Price
- $11.77
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 9mo ago

Green Purple Goth Eyeshadow Palette Makeup- 18 Colors Matte Shimmer Metallic Bright & Dark Smoky Gothic Eye Shadows for Halloween Christmas Grinch Witch Beetle-juice Ursula SFX Cosplay Costume Make Up
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 9,049
- Age
- 1y ago

4 Pairs Halloween Eye Shadow Stickers Eyeliner Decals Spider Web Skull Bat Temporary Tattoo Stickers Face eye Makeup Stickers for Women Girls Halloween Masquerade Party.
- Price
- $5.83
- Rating
- 4.2/5
- Reviews
- 264
- Age
- 4y ago

EMOME Halloween Decorations Halloween Glitter Faux Freckles Face Tattoos with Black Orange Purple Face Gems Halloween Rave Accessories Face Paint Makeup Kit for Women Party Supplies
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 11mo ago

e.l.f. Liquid Metallic Eyeshadow Quick-Drying Long-Lasting Gel-Based Formula For One-Swipe Pigmented Coverage Vegan & Cruelty-Free Aurora
- Price
- $6.86
- Rating
- 4.3/5
- Reviews
- 11,203
- Age
- 5y ago
Trending
estimated 90-day click momentum
Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09
- Price
- $9.75
- Rating
- 3.7/5
- Reviews
- 75
- Age
- 7mo ago

Green Purple Goth Eyeshadow Palette Makeup- 18 Colors Matte Shimmer Metallic Bright & Dark Smoky Gothic Eye Shadows for Halloween Christmas Grinch Witch Beetle-juice Ursula SFX Cosplay Costume Make Up
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 9,049
- Age
- 1y ago

Mehron Makeup Premium Character Kits| Makeup Kits for Halloween & Cosplay| Made in the USA | Complete Kit | Includes all Tools & Instructions on How to Create the Look | (Witch)
- Price
- $22.95
- Rating
- 4.2/5
- Reviews
- 1,906
- Age
- 15y ago

Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup
- Price
- $11.77
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 9mo ago

EMOME Halloween Decorations Halloween Glitter Faux Freckles Face Tattoos with Black Orange Purple Face Gems Halloween Rave Accessories Face Paint Makeup Kit for Women Party Supplies
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 11mo ago
Newest
by launch date
Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09
- Price
- $9.75
- Rating
- 3.7/5
- Reviews
- 75
- Age
- 7mo ago

Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup
- Price
- $11.77
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 9mo ago

Cerlaza Halloween Decorations Eye Shadow Temporary Tattoos Adults Eyeshadow Halloween Makeup Kit Eyeliner Tattoo Stickers Face eye Makeup Set Web Bat Witch Accessories Party favors (Black)
- Price
- $9.88
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 11mo ago

EMOME Halloween Decorations Halloween Glitter Faux Freckles Face Tattoos with Black Orange Purple Face Gems Halloween Rave Accessories Face Paint Makeup Kit for Women Party Supplies
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 11mo ago

Green Purple Goth Eyeshadow Palette Makeup- 18 Colors Matte Shimmer Metallic Bright & Dark Smoky Gothic Eye Shadows for Halloween Christmas Grinch Witch Beetle-juice Ursula SFX Cosplay Costume Make Up
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 9,049
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
20
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
32%
- Yeweian13%
- UCANBE13%
- Furimuk11%
- EMOME10%
- e.l.f.10%
- BEUSELF10%
Demand
Witch Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 174.6×
Search terms
Top Witch Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witch makeup51K/yr
- witch makeup kit21K/yr
- witch make up6K/yr
- witch face makeup5K/yr
- witches makeup3K/yr
- witch makeup for women14K/yr
- halloween witch makeup4K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Makeup
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









