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Witch Makeup

Fail

Shoppers spend an estimated $7K a year here, so Witch Makeup is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$7K/yr104K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
78%top-5 click share · 10 brands · 20 sellers

Flapen Score

Witch Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Witch Makeup is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Witch Makeup 104K times last year and spent an estimated $7K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
0.7%
Market size, estimated
$7Ka year
Peak month
October174.6× the quietest month
Top search term
witch makeup51K searches a year

02 · Price

A sale here is worth $10.27.

Listings sell for $10.27 on average, from $5.83 to $22.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.27 that is $1K to $3K a year per listing.

Average price
$10.27under the $15 to $100 sweet spot
Price range
$5.83–$22.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,420 within Body. It carries 3,732 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#1,420in Body
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
3,732per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Witch Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

32%

  • Brand 113%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 610%

Demand

Witch Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 174.6×

Search terms

Top Witch Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch makeup51K/yr
  • witch makeup kit21K/yr
  • witch make up6K/yr
  • witch face makeup5K/yr
  • witches makeup3K/yr
  • witch makeup for women14K/yr
  • halloween witch makeup4K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Makeup

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
12%of negative reviews mention “Allergies”
3.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Witch Makeup questions

Answered from the same tracked data.