Witch Hazel Wipes Individually Wrapped

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

13.5%

Market size, estimated

$81Ka year

Top search term

thayers rose petal toner11K searches a year

Listings sell for $9.44 on average, from $3.96 to $18.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $9.44 that is $19K to $24K a year per listing.

Average price

$9.44under the $15 to $100 sweet spot

Price range

$3.96–$18.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

2,000–2,500

Revenue per listing a year

$19K–$24K

Returns

0.4%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Toners & Astringents. It carries 63,212 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Toners & Astringents

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

63,212per listing

Listings tracked

5

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months