Witch Hazel Spray

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

+29.4%

Conversion, latest week

8.3%

Market size, estimated

$100Ka year

Peak month

June1.6× the quietest month

Top search term

witch hazel spray76K searches a year

Listings sell for $9.40 on average, from $4.38 to $24.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $9.40 that is $7K to $9K a year per listing.

Average price

$9.40under the $15 to $100 sweet spot

Price range

$4.38–$24.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

0.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #107 within Face Mists. It carries 10,019 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#107in Face Mists

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

10,019per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months