Witch Hazel Rose Water Toner

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.

Searches, last 12 months

432K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

13.7%

Market size, estimated

$556Ka year

Peak month

June2.4× the quietest month

Top search term

witch hazel toner203K searches a year

Listings sell for $9.41 on average, from $4.38 to $27.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $9.41 that is $47K to $56K a year per listing.

Average price

$9.41under the $15 to $100 sweet spot

Price range

$4.38–$27.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

5,000–6,000

Revenue per listing a year

$47K–$56K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Toners & Astringents. It carries 37,117 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Toners & Astringents

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

37,117per listing

Listings tracked

10

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months