Witch Hazel Bulk
FailThe top 5 brands take 96% of clicks, so Witch Hazel Bulk is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $66K/yr24K searches / yr
- 90-day growth
- +47.1%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 26 sellers
Flapen Score
Witch Hazel Bulk against its category
The dotted line is the Beauty & Personal Care average. Past it, Witch Hazel Bulk is stronger. Inside it, weaker.
Market
The Witch Hazel Bulk market on Amazon at a glance
Shoppers on Amazon United States searched for Witch Hazel Bulk 24K times last year and spent an estimated $66K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +47.1%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $66Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- witch hazel bulk13K searches a year
02 · Price
A sale here is worth $25.98.
Listings sell for $25.98 on average, from $4.38 to $49.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.98 that is $6K to $13K a year per listing.
- Average price
- $25.98inside the $15 to $100 sweet spot
- Price range
- $4.38–$49.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #467 within Toners & Astringents. It carries 3,145 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 50%
- Out of stock, average day
- 1.2%
- Average rank
- #467in Toners & Astringents
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,145per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Witch Hazel Bulk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)
- Price
- $4.38
- Rating
- 4.8/5
- Reviews
- 9,296
- Age
- 4y ago

Natures Oil Witch Hazel 100% Natural Fragrance Free (1 Gallon) 14% Alcohol
- Price
- $38.14
- Rating
- 4.8/5
- Reviews
- 446
- Age
- 4y ago

T.N. Dickinsons Witch Hazel Astringent for Face and Body 100% Natural 6 Count
- Price
- $25.02
- Rating
- 4.7/5
- Reviews
- 12,627
- Age
- 8y ago

Natures Oil Distillate-Alcohol Free Witch Hazel Fragrance Free (1 Gallon)
- Price
- $38.46
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 4y ago

Organic Witch Hazel 100% Pure Natural USP Astringent with 14% Alcohol | Hamamelis Virginiana Extract for Face Skin Hair & Wellness | Bulk & Gallon Options | 32 Fl Oz | Net Wt. 0.95 kg / 2.1 lb
- Price
- $29.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Trending
estimated 90-day click momentum
Witch Hazel USP Grade (32oz) Alcohol Free Botanical Distillate for Face & Skin Gentle Toner for Skincare Body Care & DIY Formulations | 32 Ounces
- Price
- $29.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Organic Witch Hazel 100% Pure Natural USP Astringent with 14% Alcohol | Hamamelis Virginiana Extract for Face Skin Hair & Wellness | Bulk & Gallon Options | 32 Fl Oz | Net Wt. 0.95 kg / 2.1 lb
- Price
- $29.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)
- Price
- $4.38
- Rating
- 4.8/5
- Reviews
- 9,296
- Age
- 4y ago

Dickinsons Enhanced Witch Hazel Alcohol Free Hydrating Toner 16 Fluid Ounce (Pack of 6)
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 9y ago

Natures Oil Distillate-Alcohol Free Witch Hazel Fragrance Free (1 Gallon)
- Price
- $38.46
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 4y ago
Newest
by launch date
Witch Hazel USP Grade (32oz) Alcohol Free Botanical Distillate for Face & Skin Gentle Toner for Skincare Body Care & DIY Formulations | 32 Ounces
- Price
- $29.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Witch Hazel Natural USP Oil 100% Pure with 14% Natural Grain Alcohol | Hamamelis Virginiana Extract for Face Skin Hair & Wellness | Astringent & Soothing Properties | Net Weight 2.1 lbs
- Price
- $26.98
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Organic Witch Hazel 100% Pure Natural USP Astringent with 14% Alcohol | Hamamelis Virginiana Extract for Face Skin Hair & Wellness | Bulk & Gallon Options | 32 Fl Oz | Net Wt. 0.95 kg / 2.1 lb
- Price
- $29.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 8,330
- Age
- 3y ago

Natures Oil Distillate-Alcohol Free Witch Hazel Fragrance Free (1 Gallon)
- Price
- $38.46
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
26
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
2%
- Nature's Oil36%
- Amazon Basics29%
- T.N. Dickinson's19%
- uh*Roh*Muh10%
- 33RD PARALLEL SOAP CO.2%
- Dickinson's2%
- Open — no brand owns it (1 brand, 2%)
Demand
Witch Hazel Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Witch Hazel Bulk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witch hazel bulk13K/yr
- witch hazel gallon7K/yr
- bulk witch hazel4K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Hazel Bulk
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel Bulk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









