Witch Hazel Alcohol Free
FailThe average product has 41,107 reviews to catch up to, so Witch Hazel Alcohol Free is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $527K/yr428K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 602 sellers
Flapen Score
Witch Hazel Alcohol Free against its category
The dotted line is the Beauty & Personal Care average. Past it, Witch Hazel Alcohol Free is stronger. Inside it, weaker.
Market
The Witch Hazel Alcohol Free market on Amazon at a glance
Shoppers on Amazon United States searched for Witch Hazel Alcohol Free 428K times last year and spent an estimated $527K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $527K a year.
- Searches, last 12 months
- 428K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $527Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- witch hazel alcohol free245K searches a year
02 · Price
A sale here is worth $9.41.
Listings sell for $9.41 on average, from $4.38 to $17.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $9.41 that is $56K to $75K a year per listing.
- Average price
- $9.41under the $15 to $100 sweet spot
- Price range
- $4.38–$17.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $56K–$75K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Toners & Astringents. It carries 41,107 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Toners & Astringents
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 41,107per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Witch Hazel Alcohol Free products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 8,330
- Age
- 3y ago

Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)
- Price
- $4.38
- Rating
- 4.8/5
- Reviews
- 9,296
- Age
- 4y ago

THAYERS Alcohol-Free Hydrating Unscented Witch Hazel Facial Toner with Aloe Vera Formula Vegan Dermatologist Tested and Recommended 12 Oz (Packaging May Vary)
- Price
- $9.65
- Rating
- 4.7/5
- Reviews
- 134,749
- Age
- 9y ago

Dickinsons Enhanced Witch Hazel Hydrating Toner with Rosewater Alcohol Free 98% Natural Formula 16 Fl Oz (Pack of 1)
- Price
- $5.81
- Rating
- 4.7/5
- Reviews
- 21,291
- Age
- 10y ago

T.N. Dickinsons Witch Hazel 100% Natural Astringent | Pure Witch Hazel | Fragrance Free | Cleanses & Soothes Skin | For Face & Body | Clinical Grade | 8 Fl Oz
- Price
- $7.29
- Rating
- 4.7/5
- Reviews
- 12,627
- Age
- 21y ago
Trending
estimated 90-day click momentum
THAYERS Alcohol-Free Rose Petal Witch Hazel Facial Toner for Glowing Skin Soothing Hydrating Refreshing Toner for All Skin Types 12oz (Packaging May Vary)
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 134,749
- Age
- 22y ago

Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)
- Price
- $4.38
- Rating
- 4.8/5
- Reviews
- 9,296
- Age
- 4y ago

T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 8,330
- Age
- 3y ago

Quinns Alcohol Free Witch Hazel with Aloe Vera 16 Ounce (Unscented)
- Price
- $14.88
- Rating
- 4.6/5
- Reviews
- 5,654
- Age
- 9y ago

THAYERS Alcohol-Free Hydrating Unscented Witch Hazel Facial Toner with Aloe Vera Formula Vegan Dermatologist Tested and Recommended 12 Oz (Packaging May Vary)
- Price
- $9.65
- Rating
- 4.7/5
- Reviews
- 134,749
- Age
- 9y ago
Newest
by launch date
T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 8,330
- Age
- 3y ago

Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)
- Price
- $4.38
- Rating
- 4.8/5
- Reviews
- 9,296
- Age
- 4y ago

Organic Witch Hazel 100% Pure Witch Hazel for Face Acne Butt Skin Scalp Hair Body by Zongle Therapeutics 4 OZ
- Price
- $17.83
- Rating
- 4.7/5
- Reviews
- 2,162
- Age
- 7y ago

THAYERS Alcohol-Free Hydrating Unscented Witch Hazel Facial Toner with Aloe Vera Formula Vegan Dermatologist Tested and Recommended 12 Oz (Packaging May Vary)
- Price
- $9.65
- Rating
- 4.7/5
- Reviews
- 134,749
- Age
- 9y ago

Quinns Alcohol Free Witch Hazel with Aloe Vera 16 Ounce (Unscented)
- Price
- $14.88
- Rating
- 4.6/5
- Reviews
- 5,654
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
602
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- T.N. Dickinson's58%
- Amazon Basics21%
- THAYERS11%
- Dickinson's4%
- Quinn's3%
- Zongle Therapeutics3%
Demand
Witch Hazel Alcohol Free search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Search terms
Top Witch Hazel Alcohol Free search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witch hazel alcohol free245K/yr
- alcohol free witch hazel116K/yr
- tn dickinson witch hazel26K/yr
- 100% witch hazel9K/yr
- pure witch hazel alcohol free8K/yr
- t.n. dickinsons witch hazel6K/yr
- witch hazel no alcohol8K/yr
- alcohol-free witch hazel5K/yr
- witch hazel alcohol free unscented3K/yr
- alcohol free witch hazel postpartum1K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Hazel Alcohol Free
We read the reviews and the return reasons for every product selling here.
“Artificial fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel Alcohol Free questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









