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Witch Hazel Alcohol Free

Fail

The average product has 41,107 reviews to catch up to, so Witch Hazel Alcohol Free is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$527K/yr428K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
91%top-5 click share · 6 brands · 602 sellers

Flapen Score

Witch Hazel Alcohol Free against its category

The dotted line is the Beauty & Personal Care average. Past it, Witch Hazel Alcohol Free is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Hazel Alcohol Free market on Amazon at a glance

Shoppers on Amazon United States searched for Witch Hazel Alcohol Free 428K times last year and spent an estimated $527K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $527K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
13.1%
Market size, estimated
$527Ka year
Peak month
June3.0× the quietest month
Top search term
witch hazel alcohol free245K searches a year

02 · Price

A sale here is worth $9.41.

Listings sell for $9.41 on average, from $4.38 to $17.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $9.41 that is $56K to $75K a year per listing.

Average price
$9.41under the $15 to $100 sweet spot
Price range
$4.38–$17.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$56K–$75K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Toners & Astringents. It carries 41,107 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Toners & Astringents
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
41,107per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Witch Hazel Alcohol Free products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

602

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 221%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Witch Hazel Alcohol Free search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Witch Hazel Alcohol Free search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch hazel alcohol free245K/yr
  • alcohol free witch hazel116K/yr
  • tn dickinson witch hazel26K/yr
  • 100% witch hazel9K/yr
  • pure witch hazel alcohol free8K/yr
  • t.n. dickinsons witch hazel6K/yr
  • witch hazel no alcohol8K/yr
  • alcohol-free witch hazel5K/yr
  • witch hazel alcohol free unscented3K/yr
  • alcohol free witch hazel postpartum1K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Hazel Alcohol Free

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Smell”
0.3%of orders come back
“Artificial fragrance”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Witch Hazel Alcohol Free questions

Answered from the same tracked data.