Witch Hazel

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

15.7%

Market size, estimated

$3.4Ma year

Peak month

June2.3× the quietest month

Top search term

witch hazel2.6M searches a year

Listings sell for $6.79 on average, from $4.38 to $9.65. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 60,000 to 80,000 of them. At $6.79 that is $407K to $543K a year per listing.

Average price

$6.79under the $15 to $100 sweet spot

Price range

$4.38–$9.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

60,000–80,000

Revenue per listing a year

$407K–$543K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Toners & Astringents. It carries 50,980 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Toners & Astringents

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

50,980per listing

Listings tracked

7

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months