Is wishful yo glow facial enzyme scrub profitable to sell on Amazon United States?

The niche generates $7K/yr across 5 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (29/100).

How competitive is the wishful yo glow facial enzyme scrub niche?

5 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wishful yo glow facial enzyme scrub?

Top complaints mined from reviews: Value For Money, Size-Overall, Skin Health. The return rate is 1.1%.

When does demand for wishful yo glow facial enzyme scrub peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the wishful yo glow facial enzyme scrub niche?

Listings span $11.85–$22.46; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 3,402 reviews — the moat a new listing must climb.

wishful yo glow facial enzyme scrub

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.38

avg listing price — sweet spot $15–$100

Price range

Good$11.85–$22.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,402.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$7K

$7K/yr · 19K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wishful yo glow facial enzyme scrub is a $7K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wishful yo glow facial enzyme scrub market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $9K–$13K; units × avg price
Conversion rate: 2.2%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 18.2%
Avg brand age: 81 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

WISHFUL76%
Saturday Skin8%
Dermalogica6%
Beauty of Joseon6%
Pacifica4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top wishful yo glow facial enzyme scrub search terms

wishful yo glow facial enzyme scrub16K/yr +9.7%1.6% conv.
yo glow enzyme scrub2K/yr +8.2%2.3% conv.
wishful enzyme scrub1K/yr -35.3%3.1% conv.

All search terms

Top wishful yo glow facial enzyme scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wishful Yo Detox Charcoal Face & Body Enzyme Scrub 3.38 oz/ 100 mL

WISHFUL$22.464.8★86 rev

Saturday Skin Rub-A-Dub Refining Peel Gel Exfoliating Face Wash & Exfoliating Peel Gel Fruit Enzyme Exfoliator Facial Enzyme Scrub Dead Skin Remover for Face Korean Skincare (2.53 Fl Oz / 75ml)

Saturday Skin$19.704.7★1,214 rev

Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz

Dermalogica$19.454.6★13,251 rev

Beauty of Joseon Apricot Blossom Peeling Gel Soft Exfoliating Face and Body Scrub Dead Skin Cells Remover for All Skin Types Korean Skincare for Men Women 100ml 3.38 fl.oz

Beauty of Joseon$11.854.5★2,118 rev

Pacifica Glow Baby Exfoliating Face Scrub Brightening Enzyme Facial Cleanser w/Vitamin C & Glycolic Acid for Radiant Smooth Skin Unclogs Pores & Removes Dead Skin Microbead-Free Vegan (4 fl oz)

Pacifica$13.424.4★342 rev

Newest

by launch date

Pacifica Glow Baby Exfoliating Face Scrub Brightening Enzyme Facial Cleanser w/Vitamin C & Glycolic Acid for Radiant Smooth Skin Unclogs Pores & Removes Dead Skin Microbead-Free Vegan (4 fl oz)

Pacifica$13.42342 rev

3y ago

Beauty of Joseon Apricot Blossom Peeling Gel Soft Exfoliating Face and Body Scrub Dead Skin Cells Remover for All Skin Types Korean Skincare for Men Women 100ml 3.38 fl.oz

Beauty of Joseon$11.852,118 rev

3y ago

Wishful Yo Detox Charcoal Face & Body Enzyme Scrub 3.38 oz/ 100 mL

WISHFUL$22.4686 rev

5y ago

Saturday Skin Rub-A-Dub Refining Peel Gel Exfoliating Face Wash & Exfoliating Peel Gel Fruit Enzyme Exfoliator Facial Enzyme Scrub Dead Skin Remover for Face Korean Skincare (2.53 Fl Oz / 75ml)

Saturday Skin$19.701,214 rev

8y ago

Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz

Dermalogica$19.4513,251 rev

17y ago

What buyers say about wishful yo glow facial enzyme scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel26%

“Smooths skin”

Suitability Combination Skin13%

“It feels gentle on my skin”

Quality-Overall12%

“Excellent product”

Cleansing10%

“Best exfoliant ever”

Suitability Dry Skin4%

“Really good for my dry skin”

Ease Of Use4%

“Easy to use”

Brightness/Shine/Glow3%

“Beautiful Glow”

Value For Money3%

“Great product great price”

Moist/Dry3%

“doesn't feel dried out at all”

Ease Of Cleaning2%

“One of the best scrubs I have used”

What buyers complain about

Value For Money13%

“Waste of money”

Size-Overall11%

“Too small”

Skin Health7%

“Dead skin”

Smell6%

“doesn't have a strong scent”

Suitability Dry Skin5%

“Unfortunately, doesn't have an exfoliating effect on my skin”

Allergies5%

“Irritation”

Functionality-Overall4%

“it doesnt quite give the same result”

Cleansing3%

“There is nothing exfoliating about this powder crap”

Moist/Dry3%

“dry after using it”

Quality-Overall2%

“no quality”

Top return reasons

Functionality-Overall23%

Advertised Vs Actual Product16%

Product Condition11%

Size-Overall11%

Texture/Consistency-Overall7%

Value For Money4%

Defective Material/Parts3%

Smell3%

Skin Health3%

Suitability Dry Skin3%

Common questions

Is wishful yo glow facial enzyme scrub profitable to sell on Amazon United States?: The niche generates $7K/yr across 5 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (29/100).
How competitive is the wishful yo glow facial enzyme scrub niche?: 5 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wishful yo glow facial enzyme scrub?: Top complaints mined from reviews: Value For Money, Size-Overall, Skin Health. The return rate is 1.1%.
When does demand for wishful yo glow facial enzyme scrub peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the wishful yo glow facial enzyme scrub niche?: Listings span $11.85–$22.46; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 3,402 reviews — the moat a new listing must climb.