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Wishful Yo Glow Facial Enzyme Scrub

a concentrated shelf (top 5 take 100% of clicks) — Wishful Yo Glow Facial Enzyme Scrub doesn't clear our bar today.

Flapen Score

29
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Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 48

Market size 2Growth 33Conversion 27Competition 0Returns 94Price range 70Avg price 81Brand share 0Review moat 31Quality gap 25
This niche Category average · 10,978 niches

Is Wishful Yo Glow Facial Enzyme Scrub profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wishful Yo Glow Facial Enzyme Scrub is a $7K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Wishful Yo Glow Facial Enzyme Scrub: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.0% over the last 90 days and 2.2% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr750
Search volume / yr+6.0%19K
Conversion rate2.2%
Avg price$17.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 24
Top-5 product click share100%
Open market0%
Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,402

Top Wishful Yo Glow Facial Enzyme Scrub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$1K$3K$4K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • WISHFUL76%
  • Saturday Skin8%
  • Dermalogica6%
  • Beauty of Joseon6%
  • Pacifica4%

Wishful Yo Glow Facial Enzyme Scrub demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR2.2%Products5Brands5Top 5 Brands100%OOS Rate18.2%Rating4.6★Reviews3,402Avg BSR#78
800600Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Wishful Yo Glow Facial Enzyme Scrub search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wishful yo glow facial enzyme scrub16K/yr
  • yo glow enzyme scrub2K/yr
  • wishful enzyme scrub1K/yr

What reviews say buyers love and hate about Wishful Yo Glow Facial Enzyme Scrub

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Soft Feel26%

Smooths skin

Suitability Combination Skin13%

It feels gentle on my skin

Quality-Overall12%

Excellent product

Cleansing10%

Best exfoliant ever

Suitability Dry Skin4%

Really good for my dry skin

What buyers complain about

59% of reviews
Value For Money13%

Waste of money

Size-Overall11%

Too small

Skin Health7%

Dead skin

Smell6%

doesn't have a strong scent

Suitability Dry Skin5%

Unfortunately, doesn't have an exfoliating effect on my skin

Wishful Yo Glow Facial Enzyme Scrub return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Advertised Vs Actual Product
16%
3Product Condition
11%
4Size-Overall
11%
5Texture/Consistency-Overall
7%

Common Wishful Yo Glow Facial Enzyme Scrub questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wishful Yo Glow Facial Enzyme Scrub 29/100 on Amazon United States — Skip it. The niche generates $7K/yr across 5 tracked products. Search demand moved +6.0% over the last 90 days.
Search demand for Wishful Yo Glow Facial Enzyme Scrub on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.