Wiqo
brand-locked demand (top 5 brands take 97% of clicks) — Wiqo doesn't clear our bar today.
Flapen Score
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Is Wiqo profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wiqo is a $109K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Wiqo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.4% over the last 90 days and 6.2% of searches end in a purchase.
$109K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 20 products
Top Wiqo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WiQo Med PROFESSIONAL WiQo Dry/Ultra-Dry Skin Face Moisturizing Cream FRESH Exp. 09/2029 NEW FORMULA Post-Peel/Post-Laser Treatment 50 ml + Bonus Eye Cream (2 ITEM SET)
- Price
- $116.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago
WiQo PROFESSIONAL WiQo Dry/Ultra Dry Moisturizing & Nourishing Face Cream FRESH EXPIRATION 10/2029 | New Pump Version | 50ml NO BOX
- Price
- $110.92
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
WiQo Smoothing Facial Fluid Cream Face Lotion Anti Aging 30ml
- Price
- $111.91
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3y ago
WiQo Med ADVANCED MOISTURIZING & NOURISHING FACE CREAM FOR DRY SKIN FRESH Exp. 10/2029-50 ML + BONUS Anti-Aging Eye Cream MADE IN ITALY (2 ITEM SET)
- Price
- $101.72
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago
WiQo med PROFESSIONAL JUMBO SIZE 100ML WiQo Dry/ Ultra Dry Moisturizing Skin Face Cream Peel Post Treatment Size 100ml 3.4FL.OZ + Bonus Eye Cream (2 ITEM SET)
- Price
- $200.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago
Trending
90-day click momentum
Wireless Bra Seamless Bras for Women Push Up No Underwire Bralettes Nude
- Price
- $18.76
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago
WUOJI RFID Blocking Phone Card Wallet - Double Secure Pocket - Ultra-Slim Self Adhesive Credit Card Holder Card Sleeves Phone Wallet Sticker All Smartphones(Gray)-2PC
- Price
- $9.95
- Rating
- 4.2/5
- Reviews
- 1,889
- Age
- 7y ago
WIQI Girls Swimsuit Size 8 10 Practice and Competition Athletic Swimsuits One Piece Sporty Quick Dry Floral Kids Girls Bathing Suit 8-10
- Price
- $25.18
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 4mo ago
WIQI Girls Swimsuits Size 10-12 Athletic Swimsuit One Piece Bathing Suits for Practice and Competition Blue Teen Girls Bathing Suit Size 10 12
- Price
- $25.80
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 10mo ago
Wiqo Moisturizing Face Cream for Dry Skin 50ml
- Price
- $96.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9y ago
Newest
by launch date
WiQo WiQo med PROFESSIONAL WiQo Dry/Extra Dry (NEW FORMULA) Skin Face Cream After Peel Treatment Size 50ml + BONUS Eye Cream (3 ITEM SET)
- Price
- $133.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
WIQI Girls Swimsuit Size 8 10 Practice and Competition Athletic Swimsuits One Piece Sporty Quick Dry Floral Kids Girls Bathing Suit 8-10
- Price
- $25.18
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 4mo ago
WIQI Girls Swimsuits Size 10-12 Athletic Swimsuit One Piece Bathing Suits for Practice and Competition Blue Teen Girls Bathing Suit Size 10 12
- Price
- $25.80
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 10mo ago
Wireless Bra Seamless Bras for Women Push Up No Underwire Bralettes Nude
- Price
- $18.76
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago
Flygo Womens Casual Jumpsuit Crewneck Cap Sleeve Long Wide Leg Pants One Piece Outfits Drawstring Romper with Pockets(LightGrey-XS)
- Price
- $37.93
- Rating
- 4.2/5
- Reviews
- 422
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
15
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
1%
- Wiqo Italiana58%
- Generic27%
- WIQI9%
- Popilush2%
- Flygo2%
- La Roche-Posay1%
- Open — no brand owns it (1 brand, 1%)
Wiqo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
What reviews say buyers love and hate about Wiqo
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super-hydrating”
“perfect for sensitive skin”
“Good quality”
“Goes on smooth”
“Worth It”
What buyers complain about
59% of reviews“Allergic reaction”
“oily”
“I did not like this moisturizer at all”
“Not worth the money”
“My face was so dry”
Wiqo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wiqo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
