Winter Gel Nail Polish

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

0.9%

Market size, estimated

$49Ka year

Peak month

December245.9× the quietest month

Top search term

christmas gel nail polish78K searches a year

Listings sell for $14.89 on average, from $3.06 to $62.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.89 that is $1K to $4K a year per listing.

Average price

$14.89under the $15 to $100 sweet spot

Price range

$3.06–$62.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.5%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #637 within Gel Polish. It carries 13,495 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

95%

Out of stock, average day

20.3%

Average rank

#637in Gel Polish

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

13,495per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months