Wings Perfume for Women

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

3.6%

Market size, estimated

$224Ka year

Peak month

May7.7× the quietest month

Top search term

liz claiborne perfume71K searches a year

Listings sell for $32.70 on average, from $16.82 to $65.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $32.70 that is $25K to $33K a year per listing.

Average price

$32.70inside the $15 to $100 sweet spot

Price range

$16.82–$65.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$25K–$33K

Returns

0.0%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #547 within Women's. It carries 3,240 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

56%

Out of stock, average day

32.5%

Average rank

#547in Women's

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,240per listing

Listings tracked

9

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

109 months