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Wind Song Dusting Powder for Women

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 96% of clicks, so Wind Song Dusting Powder for Women is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$103K/yr98K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
50%top-5 click share · 9 brands · 80 sellers

Flapen Score

Wind Song Dusting Powder for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Wind Song Dusting Powder for Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wind Song Dusting Powder for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Wind Song Dusting Powder for Women 98K times last year and spent an estimated $103K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
2.5%
Market size, estimated
$103Ka year
Peak month
December1.8× the quietest month
Top search term
estee lauder powder28K searches a year

02 · Price

A sale here is worth $42.23.

Listings sell for $42.23 on average, from $10.21 to $169.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $42.23 that is $11K to $21K a year per listing.

Average price
$42.23inside the $15 to $100 sweet spot
Price range
$10.21–$169.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #187 within Face. It carries 1,605 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#187in Face
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,605per listing
Listings tracked
29

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
100 months

Products

Top Wind Song Dusting Powder for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

80

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

3%

  • Brand 178%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Wind Song Dusting Powder for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Wind Song Dusting Powder for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • estee lauder powder28K/yr
  • estee lauder body powder11K/yr
  • jean nate powder11K/yr
  • estee lauder youth dew powder5K/yr
  • estee lauder dusting powder8K/yr
  • youth dew dusting powder4K/yr
  • avon powder for women4K/yr
  • estee lauder powder compact4K/yr
  • estee lauder beautiful powder4K/yr
  • beautiful powder by estee lauder3K/yr

Reviews and returns

What reviews say buyers love and hate about Wind Song Dusting Powder for Women

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.9%of orders come back
“Chemical smell”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wind Song Dusting Powder for Women questions

Answered from the same tracked data.