Williams Shaving Soap

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

6.9%

Market size, estimated

$91Ka year

Peak month

February1.7× the quietest month

Top search term

shave soap puck21K searches a year

Listings sell for $14.27 on average, from $4.43 to $44.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.27 that is $1K to $4K a year per listing.

Average price

$14.27under the $15 to $100 sweet spot

Price range

$4.43–$44.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #94 within Men's. It carries 3,345 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

95%

Out of stock, average day

2.5%

Average rank

#94in Men's

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,345per listing

Listings tracked

43

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

103 months