Williams Shaving Soap
Williams Shaving Soap shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Is Williams Shaving Soap profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Williams Shaving Soap is a $91K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 56/100.
Williams Shaving Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.4% over the last 90 days and 6.9% of searches end in a purchase.
$91K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 43 products
Top Williams Shaving Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz
- Price
- $9.95
- Rating
- 4.6/5
- Reviews
- 9,644
- Age
- 7y ago
Gentleman Jon Sandalwood Shaving Soap for Men - Creates the Perfect Lather - Ideal for Smooth Shaves - Moisturizes & Protects - Elevate Your Grooming with this Classic Shave Essential - 1 pc (2.25 oz)
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 3,156
- Age
- 11y ago
Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz (Vanilla Bergamot Tobacco Oud)
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 9,644
- Age
- 2y ago
Proraso Shaving Soap - Eucalyptus Oil & Menthol - Refreshing Shave Soap in a Bowl for All Beard Types - Premium Italian Shaving for Men - 5.2oz
- Price
- $11.38
- Rating
- 4.7/5
- Reviews
- 19,898
- Age
- 24y ago
Williams Mug Shaving Soap 1.75 Oz
- Price
- $44.96
- Rating
- 4.0/5
- Reviews
- 364
- Age
- 18y ago
Trending
90-day click momentum
Duke Cannon Supply Co. Palomino Mens Soap Puck - 5 oz - Mahogany + Vanilla Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar
- Price
- $5.75
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 6mo ago
Duke Cannon Supply Co. Seawolf Mens Soap Puck - 5 oz - Coastal Air + Crisp Citrus Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar
- Price
- $5.72
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 6mo ago
Mens Luxury Scented Shave Soap 3.5 oz PACK 4 Classic Wet Shaving Soap for Safety Razors Rich Lubricating Lather with Premium Scent For use in shave and bath
- Price
- $21.43
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Henry Cavendish Eucalyptus Mint Shaving Soap with Shea Butter & Coconut Oil. Long Lasting 4 oz Puck Refill. Himalaya Fragrance. All Natural. Rich Lather Smooth Shave. For Ladies and Gentlemen.
- Price
- $16.48
- Rating
- 4.5/5
- Reviews
- 548
- Age
- 7y ago
Megababe Blade Bar | Shaving Bar Enriched with Shea Butter | Hydrating for All Skin Types | 4.4 oz
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 2y ago
Newest
by launch dateDuke Cannon Supply Co. Seawolf Mens Soap Puck - 5 oz - Coastal Air + Crisp Citrus Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar
- Price
- $5.72
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 6mo ago
Duke Cannon Supply Co. Palomino Mens Soap Puck - 5 oz - Mahogany + Vanilla Scent - Disc-Shaped Triple-Milled Mens Bar Soap - Hydrating & Deep-Cleansing Bath Bar
- Price
- $5.75
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 6mo ago
Mens Luxury Scented Shave Soap 3.5 oz PACK 4 Classic Wet Shaving Soap for Safety Razors Rich Lubricating Lather with Premium Scent For use in shave and bath
- Price
- $21.43
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Megababe Blade Bar | Shaving Bar Enriched with Shea Butter | Hydrating for All Skin Types | 4.4 oz
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 2y ago
Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz (Vanilla Bergamot Tobacco Oud)
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 9,644
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
110
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
40%
Top 20: 76%
Open market
37%
- Viking Revolution24%
- Van Der Hagen11%
- Gentleman Jon10%
- Proraso9%
- Duke Cannon Supply Co.5%
- Henry Cavendish5%
Williams Shaving Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Williams Shaving Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shave soap puck21K/yr
- shaving soap bar9K/yr
- shaving puck8K/yr
- williams shaving soap6K/yr
- old spice shaving soap5K/yr
- shaving mug soap5K/yr
- shaving bar soap men5K/yr
- shaving bar soap3K/yr
- mens shaving soap puck4K/yr
- shave soap bar4K/yr
What reviews say buyers love and hate about Williams Shaving Soap
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Awesome scent”
“Easy to lather”
“It's a nice variety”
“Decent price”
“Smooth shave”
What buyers complain about
62% of reviews“It doesn't lather well”
“Overpowering fragrance”
“Smaller than expected”
“A little pricey”
“Felt Dry”
Williams Shaving Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Williams Shaving Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
