Wilkinson Sword Razor Blades
brand-locked demand (top 5 brands take 100% of clicks) — Wilkinson Sword Razor Blades doesn't clear our bar today.
Flapen Score
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Is Wilkinson Sword Razor Blades profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wilkinson Sword Razor Blades is a $46K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Wilkinson Sword Razor Blades: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.0% over the last 90 days and 10.2% of searches end in a purchase.
$46K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Wilkinson Sword Razor Blades products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gillette 100 Gillette Platinum Double Edge Safety Razor Blades on a display card 20 dispnesers of 5 Blades
- Price
- $15.55
- Rating
- 4.7/5
- Reviews
- 2,865
- Age
- 8y ago
King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating
- Price
- $15.60
- Rating
- 4.6/5
- Reviews
- 4,407
- Age
- 2y ago
King C. Gillette Double Edge Safety Razor Blades 10 count Stainless Steel Platinum Coated Blades
- Price
- $6.26
- Rating
- 4.6/5
- Reviews
- 4,407
- Age
- 6y ago
Gillette Double Edge Platinum Safety Razor Blades for Men Pack of 50 Stainless Steel Refill Blades
- Price
- $13.24
- Rating
- 4.6/5
- Reviews
- 8,692
- Age
- 6y ago
25 GILLETTE Platinum Double Edge Razor Blades Made in Russia
- Price
- $8.81
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 11y ago
Trending
90-day click momentum
100 Gillette Saloon Double Edge Razor Blades
- Price
- $9.46
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago
Premium Razor Blades Assortment: Gillette WiIkinson Wizamet Platinum New 7 o Clock Permasharp Nacet - 50 Blades
- Price
- $10.08
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
100 Count Double Edge Razor Blades - Mens Safety Razor Blades for Shaving - Platinum Stainless Steel Double Razor Shaving Blades for Men for a Smooth Clean Shave
- Price
- $9.68
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 3y ago
Gillette 100 Gillette Platinum Double Edge Safety Razor Blades on a display card 20 dispnesers of 5 Blades
- Price
- $15.55
- Rating
- 4.7/5
- Reviews
- 2,865
- Age
- 8y ago
King C. Gillette Double Edge Safety Razor Blades 10 count Stainless Steel Platinum Coated Blades
- Price
- $6.26
- Rating
- 4.6/5
- Reviews
- 4,407
- Age
- 6y ago
Newest
by launch date100 Gillette Saloon Double Edge Razor Blades
- Price
- $9.46
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago
Premium Razor Blades Assortment: Gillette WiIkinson Wizamet Platinum New 7 o Clock Permasharp Nacet - 50 Blades
- Price
- $10.08
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
50 Gillette Saloon Double Edge Razor Blades
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 2y ago
50 Gillette Platinum Double Edge Razor Blades
- Price
- $13.30
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 2y ago
King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating
- Price
- $15.60
- Rating
- 4.6/5
- Reviews
- 4,407
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Gillette64%
- King C. Gillette28%
- 7 O'clock3%
- sasiga3%
- ASTRA2%
Wilkinson Sword Razor Blades demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Wilkinson Sword Razor Blades search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gillette double edge razor blades12K/yr
- gillette platinum razor blades8K/yr
- gillette safety razor blades7K/yr
- king c gillette razor blades5K/yr
- gillette platinum3K/yr
- king gillette razor blades3K/yr
- gillette platinum double edge razor blades2K/yr
What reviews say buyers love and hate about Wilkinson Sword Razor Blades
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great Value”
“the overall shave quality is good”
“smooth after getting use to it”
“Excellent and long lasting”
“No irritation”
What buyers complain about
80% of reviews“Quality control issues”
“Don't last long”
“Not for sensitive skin”
“Not even good enough for one use”
“The blades not sharp”
Wilkinson Sword Razor Blades return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wilkinson Sword Razor Blades questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
