wilkinson sword razor blades
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,493.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$6.26–$16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$46K$46K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wilkinson sword razor blades is a $46K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
wilkinson sword razor blades market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Gillette64%
- King C. Gillette28%
- 7 O'clock3%
- sasiga3%
- ASTRA2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top wilkinson sword razor blades search terms
- gillette double edge razor blades12K/yr
- gillette platinum razor blades8K/yr
- gillette safety razor blades7K/yr
- king c gillette razor blades5K/yr
- gillette platinum3K/yr
- king gillette razor blades3K/yr
- gillette platinum double edge razor blades2K/yr
Top wilkinson sword razor blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette 100 Gillette Platinum Double Edge Safety Razor Blades on a display card 20 dispnesers of 5 Blades
Gillette$15.554.7★2,865 rev
King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating
King C. Gillette$15.604.6★4,407 rev
King C. Gillette Double Edge Safety Razor Blades 10 count Stainless Steel Platinum Coated Blades
King C. Gillette$6.264.6★4,407 rev
Gillette Double Edge Platinum Safety Razor Blades for Men Pack of 50 Stainless Steel Refill Blades
Gillette$13.244.6★8,692 rev
25 GILLETTE Platinum Double Edge Razor Blades Made in Russia
Gillette$8.814.6★1,015 rev
Newest
by launch date
100 Gillette Saloon Double Edge Razor Blades
Gillette$9.46126 rev
Premium Razor Blades Assortment: Gillette WiIkinson Wizamet Platinum New 7 o Clock Permasharp Nacet - 50 Blades
Gillette$10.0844 rev
50 Gillette Saloon Double Edge Razor Blades
Gillette$6.73149 rev
50 Gillette Platinum Double Edge Razor Blades
Gillette$13.30374 rev
King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating
King C. Gillette$15.604,407 rev
Trending
90-day click momentum100 Gillette Saloon Double Edge Razor Blades
Gillette$9.464.4★
Premium Razor Blades Assortment: Gillette WiIkinson Wizamet Platinum New 7 o Clock Permasharp Nacet - 50 Blades
Gillette$10.084.3★
100 Count Double Edge Razor Blades - Mens Safety Razor Blades for Shaving - Platinum Stainless Steel Double Razor Shaving Blades for Men for a Smooth Clean Shave
sasiga$9.684.7★
Gillette 100 Gillette Platinum Double Edge Safety Razor Blades on a display card 20 dispnesers of 5 Blades
Gillette$15.554.7★
King C. Gillette Double Edge Safety Razor Blades 10 count Stainless Steel Platinum Coated Blades
King C. Gillette$6.264.6★
What buyers say about wilkinson sword razor blades
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“the overall shave quality is good”
“smooth after getting use to it”
“Excellent and long lasting”
“No irritation”
“Wonderful Blades Needed”
“I have soft skin”
“As described”
“says it will fit”
“Easy to use”
What buyers complain about
“Quality control issues”
“Don't last long”
“Not for sensitive skin”
“Not even good enough for one use”
“The blades not sharp”
“they felt flimsy at first”
“not fully secured”
“Fit is off”
“but adding a thicker lather tends to reduce that”
“Glue residue”
Top return reasons
Common questions
- Is wilkinson sword razor blades profitable to sell on Amazon United States?
- The niche generates $46K/yr across 12 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the wilkinson sword razor blades niche?
- 5 brands and 26 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wilkinson sword razor blades?
- Top complaints mined from reviews: Quality-Overall, Durability, Sensitivity-Overall. The return rate is 0.1%.
- When does demand for wilkinson sword razor blades peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the wilkinson sword razor blades niche?
- Listings span $6.26–$16.64; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 6,493 reviews — the moat a new listing must climb.