How competitive is the Wildroot Hair Cream niche on Amazon United States?

2 brands and 60 sellers compete in Wildroot Hair Cream on Amazon United States. The top 5 Wildroot Hair Cream products take 89% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Wildroot Hair Cream niche?

Wildroot Hair Cream sells for $18.19 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $6.89–$39.89. The average incumbent carries 559 reviews — the moat a new listing must climb.

Wildroot Hair Cream

brand-locked demand (top 5 brands take 100% of clicks) — Wildroot Hair Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48

This niche Category average · 10,978 niches

Is Wildroot Hair Cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wildroot Hair Cream is a $82K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Wildroot Hair Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 11.3% of searches end in a purchase.

$82K

revenue / yr

Units sold / yr5K

Search volume / yr-11.5%40K

Conversion rate11.3%

Avg price$18.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 60

Top-5 product click share89%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Top Wildroot Hair Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Original Wildroot Hair Groom 8 Ounces

Price: $14.99
Rating: 4.4/5
Reviews: 1,428
Age: 17y ago

Wildroot Acondicionador para Cabello 250 ml

Price: $9.89
Rating: 4.5/5
Reviews: 558
Age: 12y ago

Original Wildroot Hair Groom 4 Ounces

Price: $9.58
Rating: 4.4/5
Reviews: 1,428
Age: 9y ago

Original Wildroot Hair Styling Crme 3.3 Ounces

Price: $9.32
Rating: 4.3/5
Reviews: 141
Age: 9y ago

Original Wildroot Hair Groom 15 Ounces

Price: $19.51
Rating: 4.5/5
Reviews: 430
Age: 9y ago

Newest

by launch date

Wild Root Hair Groom 15 oz. (Pack of 2)

Price: $35.42
Rating: 4.5/5
Reviews: 73
Age: 8y ago

Original Wildroot Hair Groom 4 Ounces

Price: $9.58
Rating: 4.4/5
Reviews: 1,428
Age: 9y ago

Original Wildroot Hair Styling Crme 3.3 Ounces

Price: $9.32
Rating: 4.3/5
Reviews: 141
Age: 9y ago

Original Wildroot Hair Groom 15 Ounces

Price: $19.51
Rating: 4.5/5
Reviews: 430
Age: 9y ago

Wildroot Acondicionador para Cabello 250 ml

Price: $9.89
Rating: 4.5/5
Reviews: 558
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Wildroot72%
Wild Root28%
Open — no brand owns it (0%)

Wildroot Hair Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR11.3%Products8Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews559Avg BSR#1,279

Top Wildroot Hair Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wildroot hair cream21K/yr +9.8%11.8% conv.
wildroot8K/yr -41.8%11.9% conv.
wild root hair cream4K/yr +3.8%15.3% conv.
wild root3K/yr -13.4%8.6% conv.
wildroot cream oil4K/yr -42.2%5.1% conv.

What reviews say buyers love and hate about Wildroot Hair Cream

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Value For Money27%

“Amazon has very good prices”

Quality-Overall25%

“Great product”

Smell17%

“Smells good”

Moist/Dry14%

“Excellent moisturizer”

Ease Of Cleaning3%

“Works like I remember and the prefect substitue for Groom & Clean”

What buyers complain about

72% of reviews

Leak-Proof43%

“Leaking out of the bottle”

Quality-Overall14%

“Quality control”

Product Condition7%

“Old product that is still very good”

Moist/Dry5%

“dry as if I never put the stuff on in the first place”

Smell3%

“It does have a distinct smell”

Wildroot Hair Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

61%

2Smell

10%

3Size-Overall

10%

4Oily/Greasy

5Texture/Consistency-Overall

Common Wildroot Hair Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wildroot Hair Cream 43/100 on Amazon United States — Skip it. The niche generates $82K/yr across 8 tracked products. Search demand moved -11.5% over the last 90 days.

Wildroot Hair Cream buyers on Amazon United States complain most about Leak-Proof, Quality-Overall, Product Condition, the themes mined from the niche's reviews. Its return rate is 0.7%.