wildroot hair cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Price range
Great$6.89–$39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good558.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 40K searches
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wildroot hair cream is a $82K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wildroot hair cream market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #1,279
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Wildroot72%
- Wild Root28%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 28 weeks — -11.5% search growth over the last 90 days.Top wildroot hair cream search terms
- wildroot hair cream21K/yr
- wildroot8K/yr
- wild root hair cream4K/yr
- wild root3K/yr
- wildroot cream oil4K/yr
Top wildroot hair cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Original Wildroot Hair Groom 8 Ounces
Wildroot$14.994.4★1,428 rev
Wildroot Acondicionador para Cabello 250 ml
Wild Root$9.894.5★558 rev
Original Wildroot Hair Groom 4 Ounces
Wildroot$9.584.4★1,428 rev
Original Wildroot Hair Styling Crme 3.3 Ounces
Wildroot$9.324.3★141 rev
Original Wildroot Hair Groom 15 Ounces
Wildroot$19.514.5★430 rev
Newest
by launch date
Wild Root Hair Groom 15 oz. (Pack of 2)
Wildroot$35.4273 rev
Original Wildroot Hair Groom 4 Ounces
Wildroot$9.581,428 rev
Original Wildroot Hair Styling Crme 3.3 Ounces
Wildroot$9.32141 rev
Original Wildroot Hair Groom 15 Ounces
Wildroot$19.51430 rev
Wildroot Acondicionador para Cabello 250 ml
Wild Root$9.89558 rev
Trending
90-day click momentumOriginal Wildroot Hair Groom 15 Ounces
Wildroot$19.514.5★
Original Wildroot Hair Groom 8 Ounces
Wildroot$14.994.4★
Wildroot Acondicionador para Cabello 250 ml
Wild Root$9.894.5★
Wildroot Hair Groom Conditioner 3.38oz (100 ml.)
Wildroot$6.894.1★
Original Wildroot Hair Styling Crme 3.3 Ounces
Wildroot$9.324.3★
What buyers say about wildroot hair cream
What buyers praise and complain about, mined from review topics.What buyers love
“Amazon has very good prices”
“Great product”
“Smells good”
“Excellent moisturizer”
“Works like I remember and the prefect substitue for Groom & Clean”
“I like the small size because you don't need a lot if you have short hair”
“I like the ingredients in this product”
“it's still worth using”
What buyers complain about
“Leaking out of the bottle”
“Quality control”
“Old product that is still very good”
“dry as if I never put the stuff on in the first place”
“It does have a distinct smell”
Top return reasons
Common questions
- Is wildroot hair cream profitable to sell on Amazon United States?
- The niche generates $82K/yr across 8 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the wildroot hair cream niche?
- 2 brands and 60 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wildroot hair cream?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Product Condition. The return rate is 0.7%.
- What does it cost to enter the wildroot hair cream niche?
- Listings span $6.89–$39.89; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.