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Wildroot Hair Cream

Fail

The top 5 brands take 100% of clicks, so Wildroot Hair Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$82K/yr40K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
89%top-5 click share · 2 brands · 60 sellers

Flapen Score

Wildroot Hair Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Wildroot Hair Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wildroot Hair Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Wildroot Hair Cream 40K times last year and spent an estimated $82K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
11.3%
Market size, estimated
$82Ka year
Top search term
wildroot hair cream21K searches a year

02 · Price

A sale here is worth $18.19.

Listings sell for $18.19 on average, from $6.89 to $39.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $18.19 that is $9K to $14K a year per listing.

Average price
$18.19inside the $15 to $100 sweet spot
Price range
$6.89–$39.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,279 within Conditioners. It carries 559 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,279in Conditioners
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
559per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Wildroot Hair Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 228%
  • Open — no brand owns it (0%)

Demand

Wildroot Hair Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Wildroot Hair Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wildroot hair cream21K/yr
  • wildroot8K/yr
  • wild root hair cream4K/yr
  • wild root3K/yr
  • wildroot cream oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Wildroot Hair Cream

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
43%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Leaking out of the bottle”
A buyer, on “Leak-Proof”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wildroot Hair Cream questions

Answered from the same tracked data.