Wild Country Deodorant for Men

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

8.3%

Market size, estimated

$242Ka year

Peak month

August6.3× the quietest month

Top search term

wild country cologne for men27K searches a year

Listings sell for $29.69 on average, from $9.27 to $75.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $29.69 that is $15K to $22K a year per listing.

Average price

$29.69inside the $15 to $100 sweet spot

Price range

$9.27–$75.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$15K–$22K

Returns

0.1%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #1,037 within Deodorants & Antiperspirants. It carries 492 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

43%

Out of stock, average day

30.0%

Average rank

#1,037in Deodorants & Antiperspirants

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

492per listing

Listings tracked

14

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

94 months