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Wild Country Deodorant for Men

brand-locked demand (top 5 brands take 100% of clicks) — Wild Country Deodorant for Men doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48

Market size 45Growth 29Conversion 80Competition 20Returns 100Price range 88Avg price 95Brand share 0Review moat 75Quality gap 21
This niche Category average · 10,978 niches

Is Wild Country Deodorant for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wild Country Deodorant for Men is a $242K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 47/100.

Wild Country Deodorant for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.0% over the last 90 days and 8.3% of searches end in a purchase.

$242K

revenue / yr

Units sold / yr8K
Search volume / yr+3.0%98K
Conversion rate8.3%
Avg price$29.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 14
Top-5 product click share76%
Open market0%
Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement43%
New entrants (1y)7· 0 succeeded
Avg rating4.7★
Avg reviews492

Top Wild Country Deodorant for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$24K$48K$72K$97K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

2 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • AVON80%
  • Generic20%
  • Open — no brand owns it (0%)

Wild Country Deodorant for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR8.3%Products14Brands2Top 5 Brands100%OOS Rate30.0%Rating4.7★Reviews492Avg BSR#1,037
10K6KHoliday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.3×

Top Wild Country Deodorant for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wild country cologne for men27K/yr
  • avon wild country deodorant for men15K/yr
  • wild country deodorant for men20K/yr
  • wild country13K/yr
  • wild country deodorant6K/yr
  • avon wild country7K/yr
  • avon wild country cologne for men5K/yr
  • wild country cologne6K/yr

What reviews say buyers love and hate about Wild Country Deodorant for Men

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Smell60%

Its a clean scent

Quality-Overall16%

Good quality

Advertised Vs Actual Product6%

It does the job as should

Ease Of Use6%

easy to use

Value For Money4%

Seller delivered before expected for a very good price

What buyers complain about

100% of reviews
Smell75%

Smells like old time face powder

Value For Money17%

They are to expensive

Advertised Vs Actual Product8%

not even the same cap as in the picture

Wild Country Deodorant for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
35%
2Smell
28%
3Advertised Vs Actual Product
17%
4Size-Overall
6%
5Leak-Proof
6%

Common Wild Country Deodorant for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wild Country Deodorant for Men 47/100 on Amazon United States — Skip it. The niche generates $242K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.
Search demand for Wild Country Deodorant for Men on Amazon United States peaks in Jun–Jul–Aug–Sep, where the busiest month runs 6.3× the quietest.