Is wild country deodorant for men profitable to sell on Amazon United States?

The niche generates $242K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (47/100).

How competitive is the wild country deodorant for men niche?

2 brands and 14 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wild country deodorant for men?

Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for wild country deodorant for men peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 6.3× the quietest.

What does it cost to enter the wild country deodorant for men niche?

Listings span $9.27–$75.77; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.

wild country deodorant for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.69

avg listing price — sweet spot $15–$100

Price range

Great$9.27–$75.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great492.36

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$242K

$242K/yr · 98K searches

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, wild country deodorant for men is a $242K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

wild country deodorant for men market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $178K–$238K; units × avg price
Conversion rate: 8.3%
Avg BSR: #1,037
Page quality: 0%
Prime: 43%
Sponsored: 43%
Out of stock: 30.0%
Avg brand age: 94 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

AVON80%
Generic20%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +3.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.3×

Open Trend

Top wild country deodorant for men search terms

wild country cologne for men27K/yr -3.4%6.7% conv.
avon wild country deodorant for men15K/yr +29.2%7.5% conv.
wild country deodorant for men20K/yr -19.3%7.7% conv.
wild country13K/yr -12.7%3.0% conv.
wild country deodorant6K/yr +68.1%7.2% conv.
avon wild country7K/yr +13.0%4.7% conv.
avon wild country cologne for men5K/yr +13.4%9.0% conv.
wild country cologne6K/yr +9.6%7.1% conv.

All search terms

Top wild country deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON Wild Country Roll-On Antiperspirant Deodorant for Men Mens Deodorant with 24-Hour Odor Protection Quick-Dry Non-Staining Roll-On Formula for Daily Use & Travel Pack of 4 2.6 oz

AVON$27.554.7★637 rev

AVON Wild Country Cologne for Men - Long-Lasting Mens Cologne Spray with Lavender and Sandalwood. Bold Aromatic Mens fragrances and Versatile daily wear body spray; ideal gift for him 3 Fl Oz

AVON$24.834.7★2,931 rev

AVON Wild Country Aftershave Splash for Men Woody Sandalwood Aftershave for Men Cologne with Lavender & Coriander Soothing Mens Aftershave Splash Long Lasting Fresh Scent Gift for Him 4 FL OZ

AVON$19.994.7★359 rev

Wild Country Roll-On Antiperspirant Deodorant Classic Scent 2.6 Fl Oz (75 mL) Each Pack of 5

Generic$27.974.0★1 rev

AVON Wild Country Cologne for Men (Pack of 2) Long-Lasting Fresh Aromatic Perfume for Men with Lavender Coriander Seed & Sandalwood Ideal Gift for Him 3 fl. oz. Each

AVON$49.804.7★2,931 rev

Newest

by launch date

Wild Country Cologne Spray for Men Long-Lasting Aromatic Fragrance with Lavender Coriander Seed Sandalwood & Oakmoss Classic Masculine Cologne for Daily Wear & Gifting 3 fl oz / 88 ml

Generic$19.720 rev

4w ago

Wild Country Roll-On Anti-perspirant Deodorant Each 2.6 Oz Pack of 5

Generic$26.871 rev

1mo ago

Wild Country Roll-On Anti-perspirant Deodorant 24 Hour Fresh Feel 5 Pack Gentle Daily Use Regular Strength 2.6 oz

Generic$26.921 rev

3mo ago

Wild Country Roll-On Antiperspirant Deodorant Classic Scent 2.6 Fl Oz (75 mL) Each Pack of 5

Generic$27.971 rev

5mo ago

Wild C Cologne Spray for Men 3oz

Generic$19.893 rev

7mo ago

What buyers say about wild country deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Its a clean scent”

Quality-Overall16%

“Good quality”

Advertised Vs Actual Product6%

“It does the job as should”

Ease Of Use6%

“easy to use”

Value For Money4%

“Seller delivered before expected for a very good price”

Comfort-Overall3%

“the comforting cuddles from him when I was small”

Breathability1%

“Great antiperspirant”

Allergies1%

“they don't irritate your skin”

Stain Resistance1%

“Smell and non staining”

Suitability Winter Weather1%

“coconut or a floral will be really nice when the weather warms up”

What buyers complain about

Smell75%

“Smells like old time face powder”

Value For Money17%

“They are to expensive”

Advertised Vs Actual Product8%

“not even the same cap as in the picture”

Top return reasons

Value For Money35%

Smell28%

Advertised Vs Actual Product17%

Size-Overall6%

Leak-Proof6%

Defective Material/Parts6%

Functionality-Overall2%

Durability2%

Common questions

Is wild country deodorant for men profitable to sell on Amazon United States?: The niche generates $242K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (47/100).
How competitive is the wild country deodorant for men niche?: 2 brands and 14 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wild country deodorant for men?: Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for wild country deodorant for men peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 6.3× the quietest.
What does it cost to enter the wild country deodorant for men niche?: Listings span $9.27–$75.77; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.