Wigs

Shoppers searched for this 46.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27.1M a year.

Searches, last 12 months

46.0M

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

0.8%

Market size, estimated

$27.1Ma year

Peak month

October1.4× the quietest month

Top search term

human hair wig7.4M searches a year

Listings sell for $73.53 on average, from $10.17 to $186.60. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,000 to 2,500 of them. At $73.53 that is $147K to $184K a year per listing.

Average price

$73.53inside the $15 to $100 sweet spot

Price range

$10.17–$186.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

2,000–2,500

Revenue per listing a year

$147K–$184K

Returns

5.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #171 within Wigs. It carries 2,320 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#171in Wigs

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

2,320per listing

Listings tracked

125

22 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

21Amazon's first-year sales bar

Average brand age

36 months