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Wig Tape

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -12.1% this quarter, so Wig Tape is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$1.2M/yr876K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
60%top-5 click share · 17 brands · 94 sellers

Flapen Score

Wig Tape against its category

The dotted line is the Beauty & Personal Care average. Past it, Wig Tape is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wig Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Wig Tape 876K times last year and spent an estimated $1.2M. The top 5 brands take 70% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
876K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
10.4%
Market size, estimated
$1.2Ma year
Peak month
October1.5× the quietest month
Top search term
wig tape240K searches a year

02 · Price

A sale here is worth $13.46.

Listings sell for $13.46 on average, from $5.95 to $38.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $13.46 that is $40K to $54K a year per listing.

Average price
$13.46under the $15 to $100 sweet spot
Price range
$5.95–$38.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$40K–$54K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #103 within Adhesives. It carries 980 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
1.1%
Average rank
#103in Adhesives
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
980per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wig Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

94

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 93%

Open market

24%

  • Brand 120%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 66%

Demand

Wig Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wig Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig tape240K/yr
  • wig tape double sided ultra hold91K/yr
  • wig & hairpiece adhesives85K/yr
  • lace tape70K/yr
  • toupee tape52K/yr
  • walker tape47K/yr
  • walker tape ultra hold37K/yr
  • lace tape for wigs47K/yr
  • topstick18K/yr
  • wig tape for lace wigs37K/yr

Reviews and returns

What reviews say buyers love and hate about Wig Tape

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
36%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“Did not stick”
A buyer, on “Adhesion/Stickiness”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wig Tape questions

Answered from the same tracked data.