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Wig Stand

Pass

Wig Stand scores 65 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, demand is soft, at -14.6% this quarter, and an estimated 2.5% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$2.3M/yr2.3M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
37%top-5 click share · 27 brands · 32 sellers

Flapen Score

Wig Stand against its category

The dotted line is the Beauty & Personal Care average. Past it, Wig Stand is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wig Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Wig Stand 2.3M times last year and spent an estimated $2.3M. The top 5 brands take 46% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
5.9%
Market size, estimated
$2.3Ma year
Peak month
October1.5× the quietest month
Top search term
wig stand779K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $4.18 to $34.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $16.65 that is $50K to $67K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$4.18–$34.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
$50K–$67K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #51 within Wig Head Stands. It carries 3,596 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#51in Wig Head Stands
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,596per listing
Listings tracked
41

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wig Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

27 flat

Sellers

32

Top-5 brand share

46%

Top 20: 94%

Top-5 click share

37%

Top 20: 82%

Open market

48%

  • Brand 115%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Wig Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wig Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig stand779K/yr
  • wig head476K/yr
  • wig head stand212K/yr
  • wig stand with head182K/yr
  • mannequin head for wigs139K/yr
  • wig stand for styling81K/yr
  • wig holder89K/yr
  • wig mannequin head69K/yr
  • wig heads51K/yr
  • wig stands44K/yr

Reviews and returns

What reviews say buyers love and hate about Wig Stand

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
24%of negative reviews mention “Strength”
2.5%of orders come back
“Kind of flimsy”
A buyer, on “Strength”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wig Stand questions

Answered from the same tracked data.