Wig Spray
MaybeAn estimated 0.4% of orders come back. But demand is soft, at +1.4% this quarter, so Wig Spray is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $499K/yr490K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 87 sellers
Flapen Score
Wig Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Wig Spray is stronger. Inside it, weaker.
Market
The Wig Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Wig Spray 490K times last year and spent an estimated $499K. The top 5 brands take 68% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.
- Searches, last 12 months
- 490K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $499Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- wig spray105K searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $5.88 to $25.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $12.80 that is $13K to $16K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $5.88–$25.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $13K–$16K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #548 within Detanglers. It carries 2,327 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #548in Detanglers
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 2,327per listing
- Listings tracked
- 36
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Wig Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
87
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
26%
- Brand 127%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Wig Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wig Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wig spray105K/yr
- synthetic wig spray65K/yr
- wig spray for synthetic hair42K/yr
- wig milk spray34K/yr
- wig detangler spray for synthetic wigs27K/yr
- wig spray for human hair27K/yr
- wig milk spray for synthetic wigs13K/yr
- wig conditioner for synthetic wigs22K/yr
- wig hair spray24K/yr
- silicone spray for wigs23K/yr
Reviews and returns
What reviews say buyers love and hate about Wig Spray
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wig Spray questions
Answered from the same tracked data.









